Structure of the assessment: TMA 02 is made up of two parts. Part 1 is worth 25 marks. Part 2 is worth 75 marks. You must answer both parts of this assignment.
Assessment weighting: This assignment accounts for 30% of your total assessment for the module and will be marked by your tutor.
Word...
MARKETING RESEARCH PROPOSAL REPORT
For the attention of: Felicity Gordon, Marketing Manager
Client: McGregor Holdings
Selected research brief (insert the number and title of the selected brief): Research Brief 3: Meat-free
Option
Part 1 (750 words max)
Analysis of the Key Consumer and Marketing Trends (From the exploratory research, identify and
summarise what trends are relevant to the selected brief and outline why are they relevant to constructing
your proposal.) (Approximately 500 words). 402
We firstly need to identify the targeted consumer, which in this case would be vegetarians and
vegans. Do we want to narrow it down to age and gender also? When discussing the cookery
school opportunity, there was talks around targeting a type of lifestyle as the courses were suited
to single travellers, couples or families; depending on which lifestyle route they chose to pursue.
Marketing trends currently show that the majority of meat-free consumers are ‘Millennials’ and
‘Generation Z’ so between the ages of 16 and 30. There could be a potential to include
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller chloejackson-nott. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $46.30. You're not tied to anything after your purchase.
