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Duidelijk verslag over PLUS 100%
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Een korte en duidelijke beschrijving over PLUS supermarkten
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1 review
By: roelvanhoven • 6 year ago
Very bad! very limited explanation about 6p's. The rest of the report has not even been added ...
By: dsvandoorn • 6 year ago
Too bad you think it is a bad report. Still succeeded with a 10 for this report.
By: dsvandoorn • 6 year ago
For information on the rest of the report: this is the part about PLUS. The rest of the report is not about this.
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Content preview
Dominique van Doorn Ondernemer Detailhandel VersneldPLUS
PLUS IS EEN COOPERATIE VAN
SUPERMARKTONDERNEMERS.
DE KETEN MANOEUVREERT
BEHOEDZAAM TUSSEN HET HET HOOFDKANTOOR JAN BROUWER SPERWER GROEP
GROTE CONSOLIDATIEGEWELD
DOOR
VAN PLUS ALGEMEEN LOGO SPERWER
UTRECHT DIRECTEUR
2.1 De Formule, Positionering, Doelgroep en Marketingmix
Plus is een coöperatie van supermarktondernemers. De keten
-Foto Plus
manoeuvreert behoedzaam tussen het grote consolidatiegeweld door.
Benders, Venlo
Door de overnames van tientallen Edah’s en SdB-supermarkten groeide
Plus hard tussen 2000 en 2010. Dat expansiebeleid is inmiddels
losgelaten. Nu zoekt Plus min of meer afgesloten marktgebieden waar
het lokaal dominant kan zijn. De keten is bezig om de winkels om te
bouwen naar Plus Briljant, een formule met een betere margemix vooral
door toevoegen van vers. Daarnaast profileert Plus zich graag als
duurzame super.
Pagina 21
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