Perception | People and Organisations | University Business
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Course
People and Organisations in Context
Institution
Sheffield Hallam University (SHU)
This document is written by a first class honours student and provides a concise overview of the Perception topic in the People and Organisations Business module.
💡 The process by which individuals organise and interpret their sensory
impressions to give meaning to the environment.
Robbins (2019)
Stimuli
All information must be registered by being sensed.
From this the response is either intentional or reflex.
Intentional = External non-mental stimuli.
Reflex = Internal mental states.
8 Sensory Channels
Vision Hearing
Taste Smell
Touch Warmth
Cold Pain
Absolute v Differential Thresholds
Absolute = Minimum level below which we do not perceive energy.
Differential = Smallest amount by which 2 similar stimuli must be different to be
perceived as different.
Everybody differs between Absolute and Differential thresholds
Gestalt School Principles
Figure and ground - What's significant and what's less so.
Perception 1
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