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Summary Learning Objectives - Management and Leadership in the Digital Age (6013B0508Y)
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All learning objectives week 1/6 Management in the Digital Age.
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Learning Objectives Management and Leadership in the Digital Age.WEEK 1
Define digitalization, digital transformation, digital maturity.
Digitalization = the shift from old-fashioned, analogue ways of doing things to new, digital,
and technology-driven ways. It is a continuous process that requires constant adaptation and
learning.
Digital transformation is when an organization fully adopts digital technologies to radically
change its business model, culture, and operation.
Digital maturity is how ready and effective an organization uses digital technologies to
achieve its goals and objectives.
Define the four activities of managers in the traditional approach to work.
1. Plan ahead – they need to know what the objectives are.
2. Select and organize people – identify the people they need to accomplish their
goals.
3. Command and drive employees – check in to see if all objectives are being fulfilled.
4. Coordinate all activities.
Explain the three questions under the new approach to work and how they apply to work.
1. Where are we going?
Providing a roadmap.
Provide a vision (includes milestones and tasks, but also values).
Looking further down the road.
Anticipate changes.
2. Why are we going there?
Give meaning or help make sense to a situation/task.
Focus beyond tasks – more on vision and change.
3. How are we going to get there?
Beyond vision and meaning > guiding employees.
Leaders accompany followers through change.
Communication = key.
Name the three places where we see digitalization.
1. Organizational level:
- Digitalization depends on the organizational culture. A culture that supports
digitalization must be created.
o Attitudes towards innovation (a more innovative, experimental
approach is better).
o Focusing on the outcome and investing considerable time into the
process.
2. Team level:
, - Leaders must manage teams from afar. How do you create trust among team
members with limited interaction?
o Communicate clearly and frequently.
o Create a culture of transparency and accountability.
o Make time for team members to bond beyond work-related topics.
3. Individual level:
- How to balance work and personal life or blend them?
- How to run your work life without the office. --> requires self-leadership and
accountability.
List the four factors that signal that firms are digitally mature.
1. The organization has a strategy around digitalization.
2. Long-term focus. Make changes now on what they anticipate will be relevant in the
future.
3. Orientation or culture focused on exploration and experimentation.
4. Hiring the right people (and training/keeping them)
Name the three key areas for digital transformation.
1. Emerging digital technologies. Firms are pushed to integrate these technologies to
stay competitive.
2. New trend for firms to not have a physical location.
3. The way we interact with firms is changing. Firms are trying to create a dialogue
through social media.
Explain and analyse the difference between digitization, digitalization and digital
transformation.
- Digitization is the process of converting analogue information into digital form and
optimizing existing business processes and services.
- Digitalization involves the integration of digital technologies into an organization’s
processes and operations to create new value for stakeholders.
- However, digital transformation is needed to instigate a comprehensive shift in an
organization’s strategy, culture, and operations, enabled by fully integrating digital
technologies.
Name the three needs for digital transformation.
Three needs for digital transformation.
1. The increasing number is accompanying technologies have strengthened the
development of e-commerce.
2. Due to these new digital technologies, competition is changing dramatically.
Competition has become more global, and intensity has increased.
3. Consumer behaviour is changing. Consumers are shifting their purchases to online
stores, and digital touchpoints have an important role in the customer journey
affecting both online and offline sales.
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