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Unit 9 creative product promotion p2
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●P2 explain the role of promotion within the marketing mix for a selected product/service.
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Momna Younis 616000 UNIT 9 -P2P2 explain the role of promotion within the marketing mix for a
selected product/service.
Introduction
In this pass criteria, I will explain the role of promotion within the marketing mix for a selected
product/service. To reap this criterion, I will relate the 4P’s of the marketing mix to the advertising of
the product or service. I will select Apple’s iPhone 12 for this report. I will include pictures and links to
assist my case all through the assignment. In the end, I will conclude and reference my work.
Marketing Mix
The marketing mix is a planning of the controllable factors of the product’s marketing plan. A marketing
mix helps to figure out how to promote the product successfully preserving in mind the product’s
qualities, USP, Price, Place of distribution and conscious clients about the product through promotion.
Apple marketing mix includes several techniques that meet enterprise concerns in different technology
industry around the world. The marketing mix defines the strategies and techniques that they use to
reach out to the target customers, in terms of products, place, promotion, and price.
https://marketingmix.co.uk/
Product
Product is what commercial enterprise sells to clients in exchange for money. It contains features and
benefits both. Features of any product are all matters which it
is made of and its gain to the client after its use. Businesses
supply each tangible gadget in the change of money known as
product and in the structure of intangible way that is regarded
as service, relying on the nature of the enterprise to satisfy
their customer's needs. Among from the 4Ps, this is the one
that reflects the company’s image.
Apple product mix have large vary of products that consists of
iPhones, watches, IMAC, iPods, Air Pods and so forth and new
iPhone 12 is one of them. This product is an improve of the
iPhone 11 and launched in the 2020. Apple releases a new and
upgraded model of the iPhone almost each after each 12
months with higher camera, sharper screen, quicker processor
etc.
The USP of this product consists of super-fast 5G connectivity, wonderful Retina XDR show which Apple
claims the one of the most long lasting and great displays ever got here in the cellular phones.
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