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Unit 9 - creative product promotion p3
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●P3 explain the role of advertising agencies in the development of a successful promotional Campaign
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Momna Younis 616000 UNIT 9 – P3P3 explain the role of advertising agencies in the development
of a successful promotional Campaign.
Introduction
In this pass criteria, I will explain the role of advertising agencies in the development of a successful
promotional campaign. Firstly, I will explain the meaning of advertising agency and explain why
organizations use them. I will provide an explanation for how and why quite a few of the advertising
agencies’ services contribute closer to promotional success. I will pick out Apple for this report and
consist of links and pics to support my case. In the end, I will conclude and reference my work.
Advertising agencies
An advertising organization is like a tailor for the business. Like tailor-made garments from the fabric
supplied through the customer, equal advertising agency make promotional commercials for the
commercial enterprise from the statistics furnished by way of the business. Advertising agency creates
ads, plans how, when and the place it must be delivered and hand over to the client. They made efforts
for promoting someone product.
https://www.managementstudyguide.com/advertising-agencies.htm
Role of the advertising agencies
The role of the advertising agencies in the success of the promotional marketing campaign of the
enterprise is very essential and essential. The agencies are specialist in their fields. They have the crew
of extraordinary people for specific functions like copywriters, artwork directors, planners etc. They
make most efficient use of these people, their experience, and their knowledge. Some of the
fundamental roles of these agencies have been –
1. Creates adverts on the foundation of the information gathered about the product.
2. Doing research on the business enterprise behalf of the product.
3. Planning for the type of media to be useful and suitable time to use.
4. React to the feedback of the clients and customer and made suitable improvements.
Types of Advertising agencies –
, Momna Younis 616000 UNIT 9 – P3
There are mainly two sorts of advertising agencies. One is full service and different is a limited-service
advertising agency.
1. Full-service advertising agency – These sorts of agencies supply whole and integrated service of
producing advertising, instead, of specializing in solely one place of advertising and marketing
expertise. Full-service advert agencies are made up of a crew of experts, and they are a one-
stop-shop of special services. They deal with the designing, planning, copyright, and the
production of the advertising campaign. They additionally suggest ideas to their consumers for
the advertisements.
2. Limited-service advertising agency – These sorts of advertising agencies grant limited-service in
creating advertisements to their clients. They should be traditional advert business enterprise
which presents advert services on newspapers, televisions, radio. They may want to be digital
advert agency which provides advert services like e mail marketing, social media marketing.
Another constrained advert company on hand for the companies are branding advert agency,
Public family members advert agency and media shopping for advert agency. All these
advertising businesses furnish limited service in a particular field.
https://websurge.com/blog/full-service-advertising-agency/
Services offered to fulfil their role –
Media planning – This is a very important service furnished through the advertising agencies.
This helps to discover the most appropriate media systems for marketing the products and
services of the client. They determined for the apple that
when, the place and how regularly a message must be
positioned to attain it out to the proper target audience
at the right time with the right message. Omnicom
Group’s media planners continually hold in mind
audience, timing, message, and preferred response whilst
staying in the budget. Apple has a decades-long
relationship with the Omnicom Group agency TBWA,
which brought Apple is first non-public slogan ‘Think
Different’ in 1997 on a TV commercial. This advert hits
the mindsets of the viewers in a different way and distinguishes the apple from different
companies. Nowadays, apple advertising businesses together with social media, YouTube
notably for the adverts’
https://www.youtube.com/watch?v=YBJAvi3A0H8
https://www.kantarmedia.com/us/thinking-and-resources/blog/what-is-media-planning
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