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Unit 9 creative product promotion p4
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●P4 explain the reasons behind the choice of media in a successful promotional campaign.
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Momna Younis 616000 UNIT 9 – P4P4 explain the reasons behind the choice of media in a successful
promotional campaign.
Introduction
In this pass criteria, I will explain the motives in the back of the choice of media in a successful
promotional campaign. To acquire this criterion, I will provide an explanation for at least 5 kinds of
media used with the aid of the Apple in the promotional campaign of iPhone 12 named as ‘Hello 5G’. I
will provide an explanation for the advantages and disadvantages of these kinds of media. Then I will
explain the motives for the choice made via apple of choosing these sorts of media which will consist of
cost, coverage, objective, target audience, timing etc. In the end, I will conclude and reference my work.
Types of Media used by Apple for iPhone 12 and reasons.
1. Internet – Internet is the most famous ability of conversation these days. So, corporations
started out it is using in their favor additionally to advertise their businesses. Apple used the
web extensively in promotion the new iPhone 12. They used the web in special ways. The use
the social media to engage with the customers, they used web sites to sell the product and
describe the characteristic of the new iPhone 12 and they use the YouTube for interacting at
once with the big range target market of all ages.
Advantages:
Target the audience at the worldwide level.
Cheap to distribute.
Quick feedback available.
Effective concentrated on to a particular
group of people.
Measurable
Disadvantages:
not everyone has access to the internet.
expensive in making online ads.
threat of false feedback is there?
open to abuse
, Momna Younis 616000 UNIT 9 – P4
2. Billboards – Billboards
and hoardings is the
different kind of media
that apple makes use of
to communicate with its
clients for advertising
their products. Apple
constantly promoted
their merchandise with
the assist of the
billboards to entice the
interest of the
pedestrians and drivers.
One of the massive
promotional campaigns
for the iPhone 6 was once operated in 2016 through apple named as ‘Shot on iPhone’ in which
10,000 billboards was once mounted throughout the 25 countries and seventy-three cities.
Same in 2020, apple set up over 8,000 billboards throughout the 23 countries for the
promotional campaign of iPhone 12 ‘Hello 5G’.
https://www.dailybillboardblog.com/2020/11/apple-iphone-12-pro-hello-5g-billboards.html
Advantages:
Very impactful
Very attractive in crowded areas
Can be flexible in different languages in accordance with the region.
Create visual references for the prospects.
Disadvantages:
Stationary capability of advertising.
Limited information is conveyed to the audience.
Visibility problems can minimize the capability to see these billboards.
3. Television – Television is one of the typical and nice methods of marketing products. Apple
additionally began advertising from the TV adverts back in 1997. TV is the most depended on
form of advertising and stays most likely to make consumers laugh, pass them to tears or trigger
emotions. TV, in all its forms, is the world’s preferred video. On average, based totally on the
available data, TV accounts for 90% of the common viewer’s video time. Apple makes use of this
type of media, to entice the old age clients who do not use the internet as a lot as youngsters
do. They additionally use it to attract people to public places like pubs, hospitals etc.
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