Document containing the structure for a report and a summary of the sources for writing a report from Units 13 to 24 from the Cambridge English Business Benchmark (Upper intermediate) book.
For the course English 2, taught during the second semester in the 1st year of Business Management - Busines...
Structure for a report ........................................................................................................................ 2
Unit 13: Arranging business travel ..................................................................................................... 2
How social media and mobile technologies are changing business travel ....................................... 2
Unit 14: Business conferences ........................................................................................................... 2
Making the most of business conferences ..................................................................................... 2
Unit 15: Business meetings ................................................................................................................ 3
The new face of face-to-face meetings .......................................................................................... 3
Unit 17: Social media and business .................................................................................................... 3
Some ways of using social media ................................................................................................... 3
Unit 18: Business and environment ................................................................................................... 3
Making the office greener ............................................................................................................. 3
Unit 20: Offshoring and outsourcing .................................................................................................. 4
When should we outsource? ......................................................................................................... 4
Unit 21: Customer satisfaction and loyalty ......................................................................................... 4
From satisfaction to loyalty............................................................................................................ 4
Unit 22: Communication with customers ........................................................................................... 4
Training in customer communication skills ..................................................................................... 4
Handling complaints - a boss’s view .............................................................................................. 4
Unit 24: Business across cultures ....................................................................................................... 5
Working in another culture............................................................................................................ 5
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, Structure for a report !
I. Introduction
Purpose of the report
Referring to recommendations
Give the sources being used
II. Findings
Body of the report
III. Recommendations
Subjective part
IV. Conclusion
Brief summary of the findings
Unit 13: Arranging business travel !
How social media and mobile technologies are changing business travel
Advertising and offering discounted rates are no longer enough
Travellers are looking for cheaper accommodations
Guests are less about brand loyalty and more about value for money
People use hotel-review websites to read previous guests’ comments
Mobile travel research and booking make it possible for travellers to shorten the time between
the booking and arrival date
Mobile apps allow business travellers to check a flight’s status, book a hotel and check in while
still on the road
Travellers’ behaviour evolves continuously because of fast changing social media and mobile
technology
Unit 14: Business conferences !
Making the most of business conferences
You have to write Action Steps
Highlight the points you want to act on later
Always ask yourself one major question: “What have I learned?”
Get one useful idea from each session
Think how the things you hear relate to your work
You don’t have to attend every event
Be flexible about how you use conferences
Meet the conference-goers in between sessions
Organize meetings before you arrive
Try to meet people who are valued by your colleagues
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