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Ethics and consumers

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Ethics and consumers presentation is about manufacturer' ethics towards consumers, consumer protection according to the market/competitive theory, the main moral duties of the manufacturer/seller, the contract view, due care view, social costs view, ethical marketing, ethics in the marketing mix (p...

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  • May 21, 2023
  • 30
  • 2020/2021
  • Presentation
  • Unknown
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ETHICS AND
CONSUMERS
MODULE 5

,THE ISSUES

• Responsibilities and obligations of product/service manufacturer
• Advertising ethics
• Globalisation (again!)

, TERMINOLOGY
• Markets, in which sellers respond to demand to remain competi
• Contractual relationship, in which the contract defines the prod
and its attributes
• Ethics of Care, according to which the manufacturers, who kno
more, have a moral duty to ensure that consumers’ interests are
not harmed by the products which they produce.
• Social costs,: a manufacturer/provider should bear the social co
of harm caused by defects in a product or service
• Rights
• Ethics of Marketing

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