Summary

VOLLEDIGE SAMENVATTING METHODEN

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1100FSWMCO

Institution
Universiteit Antwerpen (UA)

Samenvatting methoden communicatieonderzoek gemaakt door twee studentes SP-COMMW. Omvat notities van gastlessen + alle slides en lessen samengevat. Allebei geslaagd in eerste zit.

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Uploaded on May 23, 2023
Number of pages 60
Written in 2022/2023
Type Summary

methoden
communicatieonderzoek
methoden communicatieonderzoek

Institution
Universiteit Antwerpen (UA)
Education
Methoden Communicatieonderzoek
Course
1100FSWMCO

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METHODEN VAN
COMMUNICATIEONDERZOEK

INHOUDSOPGAVE

1. INLEIDING .......................................................................................................................................................... 5

2. KWALITATIEVE INHOUDSANALYSE..................................................................................................................... 9

INHOUDSANALYSE MET PERSOONLIJKE EN OFFICIËLE DOCUMENTEN.......................................................................................9
INHOUDSANALYSE VAN MEDIA-INHOUD ........................................................................................................................................... 10
BELANG VAN CONTEXT ............................................................................................................................................................................. 10
INTERPRETATIE VAN DOCUMENTEN EN INHOUD ............................................................................................................................. 11
STAPPENPLAN VOLGENS ALTHEIDE ...................................................................................................................................................... 11
BETEKENIS RECONSTRUEREN.................................................................................................................................................................. 12
KENMERKEN KWALITATIEVE INHOUDSANALYSE .............................................................................................................................. 12
CHECKLIST: EVALUATIE DOCUMENTEN ................................................................................................................................................ 12
KWANTITATIEF VS KWALITATIEF............................................................................................................................................................. 13
ANDERE VORMEN VAN INHOUDSANALYSE ........................................................................................................................................ 13

3. KWANTITATIEVE INHOUDSANALYSE ................................................................................................................ 16

STEEDS MEER JONGEREN DOEN AAN SEXTING................................................................................................................................. 16
FOCUS OP OBJECTIVITEIT .......................................................................................................................................................................... 16
FOCUS OP SYSTEMATIEK ........................................................................................................................................................................... 17
WELKE ONDERZOEKSVRAGEN? ............................................................................................................................................................... 17
VOORBEREIDING .......................................................................................................................................................................................... 17
EENHEDEN ..................................................................................................................................................................................................... 17
CODEREN ........................................................................................................................................................................................................18
MEERDERE CODEURS .................................................................................................................................................................................18
BETROUWBAARHEIDSCONTROLE ........................................................................................................................................................... 19

4. EXPERIMENTEN ................................................................................................................................................ 21

PAVLOV’S DOG ............................................................................................................................................................................................. 21

SOORTEN EXPERIMENTEN ............................................................................................................................................................................. 21

TERMINOLOGIE .................................................................................................................................................................................................. 21

EXPERIMENTIELE DESIGNS ........................................................................................................................................................................... 23
Experiment IKEA......................................................................................................................................................................................... 23
Experiment Rode Kruis ............................................................................................................................................................................ 23
Experiment Instagrampost .................................................................................................................................................................... 24

1

, STATISTISCHE TERMEN .................................................................................................................................................................................. 24

statistische power.......................................................................................................................................................................................... 25
SAMENGEVAT............................................................................................................................................................................................... 26

5. LITERATUURONDERZOEK .................................................................................................................................. 27

WAAROM NODIG............................................................................................................................................................................................... 27

VORMEN VAN LITERATUUR REVIEW .......................................................................................................................................................... 27
NARRATIVE REVIEW.................................................................................................................................................................................... 27
SYSTEMATISCHE REVIEW ......................................................................................................................................................................... 28
VOTE-COUNTING - TELRAAMPJE............................................................................................................................................................ 28
META-ANALYSE ........................................................................................................................................................................................... 30

META-ANALYSES VERSUS SYSTEMATISCHE REVIEW ........................................................................................................................... 32
WAAROM NODIG ........................................................................................................................................................................................ 32

CONCLUSIE......................................................................................................................................................................................................... 33

6. KWALITATIEF INTERVIEW EN FOCUSGROEPEN ................................................................................................. 33

WAAROM KWALITATIEVE INTERVIEWS EN FOCUSGROEPEN BINNEN COMMUNICATIEWET? ................................................ 33

HET KWALITATIEVE INTERVIEW .................................................................................................................................................................. 33
ONGESTRUCTUREERD INTERVIEW ........................................................................................................................................................ 34
SEMI-GESTRUCTUREERD INTERVIEW ................................................................................................................................................... 34
HOE MAAK/BEPAAL IK DE VRAGENLIJST+THEMA+ONDERWERPEN?......................................................................................... 34

INTERVIEWEN IN KWALITATIEF ONDERZOEK ......................................................................................................................................... 35
HET BELANG VAN STRUCTUUR IN EEN INTERVIEW ........................................................................................................................ 36
ELEMENTEN WAAR EEN interview OP KAN FOCUSSEN ................................................................................................................ 36
CREATIEVE TECHNIEKEN ........................................................................................................................................................................... 37

FOCUSGROEPEN ................................................................................................................................................................................................ 37
HET GEBRUIK VAN FOCUSGROEPEN ..................................................................................................................................................... 37
EEN GOEDE GROEP ..................................................................................................................................................................................... 37
EEN GOEDE VRAAG .................................................................................................................................................................................... 38

7. SURVEY EN DAGBOEKONDERZOEK ................................................................................................................... 38

WAAR WORDT SURVEY ONDERZOEK VOOR GEBRUIKT? ..................................................................................................................... 38

HOE WORDT DAT ONDERZOCHT ................................................................................................................................................................. 39

WAAROM ZIJN SURVEYS ZO POPULAIR? ................................................................................................................................................. 39

STAPPEN IN EEN SURVEY-ONDERZOEK .................................................................................................................................................... 39

WIJZE VAN DATA VERZAMELING ................................................................................................................................................................ 40
FACE-TO-FACE VRAGENLIJST................................................................................................................................................................... 40
TELEFONISCHE INTERVIEWS ................................................................................................................................................................... 40
SCHRIFTELIJKE – ONLINE ENQUETES .................................................................................................................................................... 41

2

, PROBLEMEN MET SURVEY ONDERZOEK ................................................................................................................................................... 41
SURVEY CORRELEREN NIET (ALTIJD) MET OBJECTIEVE(RE) MATEN ........................................................................................... 41
RELATIE TUSSEN ‘EASE-OF-RETRIEVAL’ & ‘SUBJECTIEVE SCHATTING VAN JE EIGEN GEDRAG’ ........................................ 42

WAT DOET HET DAGBOEKONDERZOEK ..................................................................................................................................................... 42
VRAGENLIJSToNDERZOEK ........................................................................................................................................................................ 42
vergelijking tussen dagboek en survey ............................................................................................................................................ 42

GESLOTEN VRAGEN ......................................................................................................................................................................................... 43

TIPS VOOR ONLINE SURVEYONDERZOEK................................................................................................................................................. 44

DISCOURSANALYSE .............................................................................................................................................. 45

WAT IS EEN DISCOURSANALYSE................................................................................................................................................................. 45

TEUN A. VAN DIJK ............................................................................................................................................................................................ 46

IDEOLOGIE EN DISCOURSANALYSE ............................................................................................................................................................ 46
OEFENING IDEOLOGIE EN DISCOURSANALYSE ..................................................................................................................................47

michel foucault: discours als een vorm van sociale controle ........................................................................................................47

KRTISCHE DISCOURSANALYSE..................................................................................................................................................................... 48

MULTIMODAL CRITICAL DISCOURSE ANALYSIS ..................................................................................................................................... 49

CONCLUSIE......................................................................................................................................................................................................... 49

DIGITALE ETNOGRAFIE ......................................................................................................................................... 54

WAT IS ETNOGRAFIE ....................................................................................................................................................................................... 54

WAT IS DIGITAAL IN DIGITALE ETNOGRAFIE ........................................................................................................................................... 54
DIGITAAL ONDERZOEK .............................................................................................................................................................................. 54
onderzoek naar online communitites ............................................................................................................................................... 55
HET VELD IN DIGITALE ETNOGRAFIE .................................................................................................................................................... 55
VIJF GROTE ONWENTELINGEN DIE DIGITAAL ONDERZOEK BEÏNVLOEDEN ............................................................................. 55

FLOW.................................................................................................................................................................................................................... 58
PHRASE A PROVISIONAL RESEARCH QUESTION .............................................................................................................................. 58
Go with the Flow ....................................................................................................................................................................................... 58
Embrace Subjective SELECTIVITY ......................................................................................................................................................... 58
IMMERSE AND ENGAGE, PREFERABLY OVER A LONGER PERIOD OF TIME ............................................................................. 58
EXTERNALIZE YOUR EMPIRICAL EXPERIENCES AND IMPRESSIONS BY MAPPING THEM ................................................... 58

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VOLLEDIGE SAMENVATTING METHODEN

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