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Handige samenvatting internationaal ondernemen
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Samenvatting internationaalondernemen
Inhoudsopgave
Hoofdstuk 1................................................................................................................................................... 2
1.1.........................................................................................................................................................................2
1.2.........................................................................................................................................................................3
Hoofdstuk 2................................................................................................................................................... 3
2.1.........................................................................................................................................................................3
2.2.........................................................................................................................................................................4
2.5.........................................................................................................................................................................5
Hoofdstuk 3................................................................................................................................................... 6
Hoofdstuk 4................................................................................................................................................... 7
4.1.........................................................................................................................................................................7
4.2.........................................................................................................................................................................8
4.3.........................................................................................................................................................................8
4.4.........................................................................................................................................................................8
4.5.........................................................................................................................................................................8
4.6.........................................................................................................................................................................9
Hoofdstuk 5................................................................................................................................................... 9
5.1.........................................................................................................................................................................9
5.3.......................................................................................................................................................................10
5.4.......................................................................................................................................................................10
5.5.......................................................................................................................................................................10
Hoofdstuk 6................................................................................................................................................. 11
6.1.......................................................................................................................................................................11
6.2.......................................................................................................................................................................11
6.4.......................................................................................................................................................................12
6.5.......................................................................................................................................................................12
6.6.......................................................................................................................................................................12
Hoofdstuk 7................................................................................................................................................. 13
7.1.......................................................................................................................................................................13
7.2.......................................................................................................................................................................13
, 7.3.......................................................................................................................................................................14
Hoofstuk 8................................................................................................................................................... 14
8.1.......................................................................................................................................................................14
8.2.......................................................................................................................................................................15
8.3.......................................................................................................................................................................15
8.4.......................................................................................................................................................................17
8.5.......................................................................................................................................................................17
8.6.......................................................................................................................................................................18
Hoofdstuk 9................................................................................................................................................. 18
Hoofdstuk 10............................................................................................................................................... 18
10.1.....................................................................................................................................................................18
10.2.....................................................................................................................................................................19
10.3.....................................................................................................................................................................20
10.4.....................................................................................................................................................................21
10.5.....................................................................................................................................................................21
10.6.....................................................................................................................................................................21
Hoofdstuk 1
1.1
Wat is internationaal ondernemen:
Het investeren en verkopen van goederen in het buitenland, de ontwikkeling van economische
activiteiten en de bijbehorende handelingen voor het doen van zaken.
Hierbij hoort uitbesteding aan lageloonlanden, kennis delen met buitenlandse partners.
Globalisering of mondialisering:
Het vervagen van grenzen en de uitwisseling van kennis, mensen, goederen en informatie
(Nederland plek 2 2020).
Voordelen globalisering:
- Draagt bij aan economische welvaart
- Technologische kennis wordt meer gedeeld
- Culturele integratie
Nadelen globalisering:
- Kans op ondermijning lageloonlanden
- Toename van uitbuiting arbeiders ontwikkelingslanden
- Multinationals krijgen meer macht
, Lokalisering:
De terugkeer naar landen dichterbij de thuis- of afzetmarkt. Oorzaak; economische crisis 2008.
Voorbeeld lokalisering: productie dichtbij de afzetmarkt, om snel in te spelen op behoeftes
Glokalisering:
integratie van globalisering en lokalisering. Afzet van producten door buitenlandse bedrijven speciaal
voor die afzetmarkt (denk aan mckroket van McDonald’s)
BNP wereldwijd bestaat grotendeels uit “emerging markets”
BRICS Brazilië, Rusland, India, China, Zuid-Afrika, was erg groot rond 2008.
Nu N11-landen (next Eleven) en de Indian Rim landen zoals Australië India en de VAE.
Duurzaam internationaal ondernemen: (MVO)
People
Planet
Profit
Voorbeelden zijn FAIRTRADE, CEEP-CSR label, OESO, ISO 26000
1.2
Internationale handel:
is de basis voor internationalisering.
Manieren internationaal ondernemen:
Import (kopen van buitenlandse goederen en invoeren in eigen land)
Export (Uitvoeren van binnenlandse producten of diensten)
Directe investering (investeren in het buitenland)
Motieven internationale handel:
Proactieve motieven Reactieve motieven
Winst- en groeidoelstellingen Concurrentiekracht
Wil van management Kleine/verzadigde thuismarkt
Onderscheidend vermogen product Benutten overcapaciteit
Inspelen op marktkansen Verminderen afhankelijkheid
Schaalvoordelen Nabijheid klanten/leveranciers
Belastingvoordelen Korte houdbaarheid product
Hoofdstuk 2
2.1
Vrij verkeer van goederen en diensten t.b.v. vrij internationaal ondernemerschap.
Gemeenschappelijk handelsbeleid EU:
Streven vanuit EU naar ontwikkeling van eerlijke en duurzame wereldhandel
handelsbelemmeringen in EU zijn verdwenen.
Beperkingen volledig vrij handelsverkeer:
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