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GRATIS | Wooclap open- en gesloten vragen + uitwerkingen | Hoofdstuk 4 | CE8
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GRATIS Wooclap open- en gesloten vragen + uitwerkingen Hoofdstuk 4 Ook te gebruiken voor CE8
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Kernstof CE8 Internationale Marketingstrategie (uit de samenvattingsles)
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Multiple Choice vragenWhich three types of markets can be distinguished in terms of potential to export to?
A) Existing markets and non-existing markets
B) Existing markets, recipient markets and non-recipient markets
C) Existing markets, latent markets and incipient markets
D) Existing markets and potential markets
What does an ‘incipient market’ mean?
A) Customers are already served by existing suppliers
B) Recognized potential customers, latent need is not fulfilled.
C) Not a market yet, but trends and conditions that point toward a future need are
identified.
D) A market with an above average opportunity to export new product to.
What type of product has no significant advantages over those already on offer in a certain
market?
A) Competitive product
B) Improved product
C) Breakthrough products
D) New to the world product
If you would introduce a competitive product to an existing market, what would this resolve
in?
A) Ease of market entry
B) High competitive advantage
C) Possible long-term advantage
D) ‘Me too’ little advantage
If you would introduce a competitive product to an incipient market, what would this
resolve in?
A) Ease of market entry
B) Possible long-term advantage
C) High competitive advantage
D) Market development needed
What do the axis mean on a MABA analysis?
A) Market share, business share
B) Market analysis, business analysis
C) Market portfolio, business portfolio
D) Market attractiveness, business attractiveness
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