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MNM2615 exam.
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Exam of 22 pages for the course MNM2615 - Marketing In Africa at University of South Africa (MNM2615 exam.)
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MNM2615exam.
,SECTION 1: Background of SME/SMME
Naledi Cleaning Services Company
Naledi Cleaning Services is a small sized cleaning Pretoria East based company
with nine branches in South Africa. The company was found in 1999 and is owned by
a black South African man. They offer an excellent commercial cleaning service, with
high quality control and personalized service. This company provides services to
hotels, guesthouses, restaurants, banks, and government departments. With their
modern equipment which is calibrated to meet the health requirements of the
hospitality industry, providing thermal disinfection, for those in the food industry.
Besides the commercial cleaning services they offer, they also provide services to
individuals who need their houses to be cleaned thoroughly. This business falls
under the cleaning industry. This industry comprises of establishments that primarily
engage in providing cleaning self-service, laundry, and dry-cleaning facilities for
public use; providing dry cleaning and laundering services; laundering and supplying
laundered uniforms, linens and other fabric items; and providing other laundry
services.
SECTION 2: Assignment 01 and Assignment 02 corrections and suggestions
Assignment 1.
QUESTION 2
(A) GROWTH AND OPPORTUNITY OF BRICS
South African business entities have embraced the BRICS platform as an
opportunity for greater investments abroad. Given the BRICS platform, South African
companies have an opportunity to enter the global market. Therefore, it can be
argued that BRICS membership provides South African companies the platform to
leverage their potential in the global market. This platform could also provide space
for partnerships between South Africa’s companies and those from its BRICS
partners. This would be beneficial in several aspects such as information sharing,
finances and technological expertise and of course the replication of each other’s
way of doing business. “It is my firm belief that South Africa can successfully
replicate the economic success stories of its fellow BRICS members by maximising
, the growing influence and global standing of BRICS and the opportunities for growth
and cooperation that it presents” (Makhita, 2018) Commented [h4]: It is important
that you introduce the reader to the chosen SME on which the assignment is based
in.
A good introduction introduces key concepts and issues that will be dealt with in the
assignment. Provide an overview of the company, product, service, or brand that you
will be discussing. You can discuss
- The history
- The culture
- Number of stores etc
Naledi Cleaning Services could benefit from this platform through partnerships with
those from its BRICS partners. For example, the cleaning industry certainly is
undergoing massive changes. Innovative cleaning tools and processes are
fundamentally altering the way business owners manage their companies, and how
employees conduct their day-to-day activities. From green cleaning and new
equipment to social media marketing and automated management, staying ahead of
the competition means being always aware of cleaning trends. Naledi Cleaning
Services Company is exploiting some tangible benefits from the BRICS platform. For
example, Naledi Cleaning Services is importing most of its modern cleaning tools
from China without difficulties due to the BRICS agreements.
(B)THE AFRICAN GROWTH AND OPPORTUNITY ACT
Makhita (2018) has explained The African Growth and Opportunity Act (AGOA) as a
United States Trade Act, enacted on 18 May 2000 as Public Law 106 of the 200th
Congress. The legislation significantly enhances market access to the US for
qualifying Sub-Saharan African (SSA) countries. Qualification for AGOA preferences
is based on a set of conditions contained in the AGOA legislation. The main objective
of its establishment was to create trade hubs in Ghana and Botswana to help African
companies to access the US markets, while promoting regional integration. To
qualify and remain eligible for AGOA, each country must be working to improve its
rule of law, human rights, and respect for core labour standards.
AGOA is a trade program meant to establish stronger commercial ties between the
United States and sub-Saharan Africa. The act establishes a preferential trade
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