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COM3703 EXAM (PORTFOLIO) 2023
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COM3703 EXAM (PORTFOLIO) 2023
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COM3703 EXAMPORTFOLIO 2023
COM3703 EXAM PORTFOLIO 2023
,Table of Contents Page
1 INTRODUCTION ........................................................................................................................................... 1
2 QUANTITATIVE CONTENT ANALYSIS ................................................................................................ 1
2.1 Three units of analysis that you would use for your research ................................................. 1
2.2 Two categories allocated to the units of analysis........................................................................ 2
2.3 The difference between manifest and latent coding................................................................... 3
2.4 Whether I would use manifest or latent coding for the study .................................................. 3
2.5 Coding the selected newspaper ....................................................................................................... 3
2.6 Presentation of results ......................................................................................................................... 4
2.7 Narrative of findings ............................................................................................................................. 4
3 NARRATIVE ANALYSIS ............................................................................................................................. 5
3.1 Introduction ............................................................................................................................................. 5
3.2 The name of the television series and a brief overview of the plot........................................ 5
3.3 A theoretical discussion of Aristotle’s three-act narrative structure....................................... 5
3.4 An application of Aristotle’s three-act narrative structure to the chosen episode ............. 7
3.5 A brief discussion of Todorov’s five-step linear narrative structure ....................................... 7
3.6 Todorov’s five-step linear narrative structure to the chosen episode ................................... 8
3.7 A brief explanation of the role of binary oppositions in a narrative ........................................ 8
3.8 Binary oppositions in the chosen episode ..................................................................................... 8
3.9 Conclusion ............................................................................................................................................... 9
4 FILM THEORY AND CRITICISM .......................................................................................................... 10
4.1 Film theory defined ............................................................................................................................ 10
4.2 Essay discussing the three types of film theories as distinguished by theorist Sergei Eisenstein
10
4.2.1 Introduction................................................................................................................................... 10
4.2.2 The name of the film and a brief overview of its plot....................................................... 10
4.2.3 The three types of film theories as distinguished by Eisenstein .................................. 11
4.2.4 Conclusion .................................................................................................................................... 13
4.3 The two kinds of criticism as distinguished by De Putter....................................................... 13
5 MEDIA AUDIENCE THEORY ................................................................................................................ 15
5.1 Active audience paradigm meaning ............................................................................................. 15
5.2 The uses and gratifications theory focusing on its theoretical assumptions.................... 15
5.3 Typology of needs.............................................................................................................................. 16
, 5.3.1 Cognitive needs .......................................................................................................................... 16
5.3.2 Affective needs ........................................................................................................................... 17
5.3.3 Social integrative needs ........................................................................................................... 18
5.3.4 Personal integrative needs...................................................................................................... 18
6 CONCLUSION ............................................................................................................................................ 19
7 SELF-ASSESSMENT AND SELF-REFLECTION ........................................................................... 20
SOURCES CONSULTED ........................................................................................................................... 21
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