Exam (elaborations)
Marketing test bank ch.16,17,18
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Chapter 16—Integrated Marketing Communications TRUE/FALSE 1. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. ANS: T PTS: 1 REF: 245 OBJ: 16-1 TYPE: Def TOP: AACSB Communication| TB...
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