Other
MNM2615 Assignment 03 2023 - UNISA- Pass with 75%+
- Course
- Institution
MNM2615 Assignment 03 2023 - UNISA- Pass with 75%+
[Show more]
Seller
Follow
assignmentguru
Reviews received
Content preview
MNM2615 Assignment 03 2023UNISA
PASS WITH 75%+
ALL QUESTIONS ANSWERED AND CORRECTIONS
SOLVED
,Table of Contents Page
INTRODUCTION.....................................................................................................................................1
Section 1: Background of SME/SMME...............................................................................................1
Section 2: Assignments 01 corrections and suggestions....................................................................3
Section 3............................................................................................................................................6
The impact of social media on African culture...............................................................................6
How the chosen SME/SMME can use social media to communicate with their potential African
customers......................................................................................................................................7
Impact Investment Group social class............................................................................................8
How social class can have an impact on the chosen SME/SMME..................................................9
The generic marketing communication model.............................................................................10
Section 4: Recommendations..........................................................................................................13
CONCLUSION.......................................................................................................................................13
SOURCES CONSULTED..........................................................................................................................14
, INTRODUCTION
The following assignment will provide discussions, elaborations and information
based on a chosen SME/SMME. The chosen SME/SMME is called Impact
Investment Group, that is the same organisation chosen for assignment 1. A
summary on the background of the chosen SME/SMME will be presented, what the
products or services the SME/SMME offers, where it is situated and who its current
customers are. The second section of the assignment will just focus more on
correcting information from assignment 1. Additionally, the impact of social media on
African culture will be discussed and how the chosen SME/SMME can use social
media to communicate with their potential African customers. The characteristics of
the social class of the chosen SME/SMME will be discussed as well. The generic
marketing communication model will be explained. Lastly, recommendations to the
chosen SME/SMME and on what needs to be done to improve the SME/SMME will
be provided.
The SME/SMME is Impact Investment Group
Section 1: Background of SME/SMME
The Impact Investment Group Of Companies is an organisation with the mission of
contributing significantly to the expansion of small and medium-sized owner-
managed venture-financed enterprises in Southern Africa. The Group's goal is to
support small and medium-sized businesses with the necessary finance to help them
start, expand, and achieve UN Sustainable Development Goal number 8, which is to
"promote inclusive and sustainable economic growth, employment, and decent work
for everyone."
We discover African Solutions to African Problems is their motto. The organisation
was established in 2013. It is situated in Grayston, Sandton, Johannesburg, South
Africa.
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller assignmentguru. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.80. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53022 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now