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Ondernemingsplan verslag
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Ondernemingsplan gemaakt voor een uitzendbureau als opdracht voor het vak Ondernemingsplan in het tweede jaar voor de studie HRM. Beoordeeld met een 8
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ONDERNEMINGSPLANMake IT ICT
Studenten: Melissa Levering 419993, Iris Wolbert 419567
Docent: Jeroen Haverkate
Module: Ondernemingsplan
Datum: 2 november 2016
Human Resource Management
Saxion Hogeschool Enschede
,Voorwoord
Voor u ligt het ondernemingsplan van de gloednieuwe onderneming Make It ICT BV.
Het bedrijf is een uitzendbureau dat zich speciaal richt op het vakgebied van
informatie- en communicatietechnologie. Wij, Melissa Levering en Iris Wolbert,
hebben als aandeelhouders van het bedrijf een ondernemingsplan gemaakt met als
doel een concept te ontwikkelen waar ICT’ers en werkgevers van kunnen profiteren.
Dit ondernemingsplan is onderdeel van de module ‘’Ondernemingsplan’’. We willen
graag Jeroen Haverkate bedanken voor zijn interessante lessen en steun tijdens het
maken van dit ondernemingsplan. Hierdoor is de theorie een stuk duidelijker
geworden en het is van grote toegevoegde waarde geweest voor het verslag.
Wij wensen u veel leesplezier!
Melissa Levering, Iris Wolbert
Enschede, 1 november 2016
1
, Inhoud
Voorwoord .................................................................................................................................. 1
Hoofdstuk 1: Inleiding ................................................................................................................. 4
Ons product ............................................................................................................................ 4
Missie ...................................................................................................................................... 4
Visie ........................................................................................................................................ 4
Doelstelling ............................................................................................................................. 5
Strategie.................................................................................................................................. 5
De Golden Circle van Simon Sinek ........................................................................................ 6
Hoofdstuk 2: Marktanalyse ........................................................................................................ 7
2.1 Deskresearch ................................................................................................................... 7
Geografische afbakening .................................................................................................... 7
Marktomvang ...................................................................................................................... 7
Concurrentie........................................................................................................................ 7
2.2 Destep ............................................................................................................................ 10
Demografisch .................................................................................................................... 10
Economisch....................................................................................................................... 10
Sociaal-cultureel ............................................................................................................... 11
Technisch .......................................................................................................................... 12
Ecologisch ......................................................................................................................... 12
Politiek-Juridisch ............................................................................................................... 12
2.3 SWOT-Analyse ............................................................................................................... 13
2.4 Confrontatiematrix .......................................................................................................... 14
2.5 Propositiehuis Syntens ................................................................................................... 15
Doelgroep.......................................................................................................................... 15
Behoefte ............................................................................................................................ 16
Concurrenten .................................................................................................................... 17
Belofte ............................................................................................................................... 18
Onderbouwing ................................................................................................................... 18
Onderscheidend vermogen .............................................................................................. 18
2.6 Vijfkrachtenmodel van Porter. ........................................................................................ 19
Bestaande aanbieders ...................................................................................................... 19
Afnemers ........................................................................................................................... 19
Substituten ........................................................................................................................ 19
Dreiging van nieuwe toetreders ........................................................................................ 19
Leveranciers...................................................................................................................... 20
2.7 Stakeholdersmatrix ......................................................................................................... 20
2
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