Presentation Unit 3 - Using Social Media in Business (Distinction)
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Course
Unit 3 - Using Social Media in Business
Institution
PEARSON (PEARSON)
This is a presentation which is covering learning aim A for unit 3 - social media in business. It is a distinction level assignment.
All the information which has achieved the marks is located in the speaker notes as this is what was required for the assignment.
This assignment covers P1,P2,M...
Hello, my name is Ben Mazzone, today I'm going to be talking about how businesses
use social media.
, What are the benefits of social media? Social media is becoming a more popular way
for companies to promote themselves. The different way it can be used are as
follows,
● It can be used to promote new and existing products, for example products
that either don't sell very well and need to be promoted, or even products that
are new to shelfs and the company want to try and make people try them out.
● It can be used to interact with customers in record time, as there will be people
monitoring the different platforms at all times of the day, allowing for super
quick replies to customer queries.
● It can also be used by companies who are interested in what the consumers
are saying about their company and products, for example like the earlier
example of a company is promoting a new product, the company can instantly
see how the consumers are reacting to the product, this allows for immediate
changes.
● Another use is building customer loyalty, if the company keeps on top of the
feedback and responds to queries quickly and effectively, this will have an
amazing response with customers as they can see the company is reliable.
● As you may know and astronomical amount of people use social media
everyday, if a company can utilise this, it will allow for new audiences to be
reached, thus increasing demand, which then leads to more profits.
● With the use of social media, new customers have been able to find out about
new stores, when you find out about new stores its only natural that people
will be interested, but if the company has an attractive social media page then
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