Unit 3 - Social media in business Assignment 2 (Distinction)
34 views 1 purchase
Course
Unit 3 - Using Social Media in Business
Institution
PEARSON (PEARSON)
This is a report for assignment 2 of Unit 3 - Social Media in business, it has achieved a distinction level grade and covers all the criteria which is required for assignment 2.
it involves creating a social media page and reviewing and optimising the page from feedback which has been gained fro...
Assignment Title Develop, Plan and Implement the use of social media in business
My Literacy Targets
My Numeracy Targets
,Contents
Business requirements (B2)................................................................................................ 4
Business requirements (B2)................................................................................................ 4
Business aims............................................................................................................. 4
Business aims............................................................................................................. 4
Timescales and responsibilities........................................................................................4
Timescales and responsibilities........................................................................................4
Deciding on sites......................................................................................................... 4
Deciding on sites......................................................................................................... 4
Targets for social media................................................................................................ 5
Targets for social media................................................................................................ 5
Content planning and publishing (B3)....................................................................................6
Content planning and publishing (B3)....................................................................................6
Target audience.......................................................................................................... 6
Target audience.......................................................................................................... 6
Type of content.......................................................................................................... 6
Type of content.......................................................................................................... 6
Keywords.................................................................................................................. 7
Keywords.................................................................................................................. 7
Best time to publish..................................................................................................... 7
Best time to publish..................................................................................................... 7
Publishing schedule...................................................................................................... 9
Publishing schedule...................................................................................................... 9
Developing an online community (B4)..................................................................................10
Developing an online community (B4)..................................................................................10
Developing a social media policy (B5)..................................................................................11
Developing a social media policy (B5)..................................................................................11
Feedback from peers..................................................................................................... 13
Feedback from peers..................................................................................................... 13
Creating accounts and profiles (C1)....................................................................................14
Creating accounts and profiles (C1)....................................................................................14
Content creation, publication and community building (C2) (C3).................................................16
Content creation, publication and community building (C2) (C3).................................................16
Producing content...................................................................................................... 16
Producing content...................................................................................................... 16
Data gathering and analysis (C4)........................................................................................ 20
Data gathering and analysis (C4)........................................................................................ 20
Peer feedback after analysation.....................................................................................22
Peer feedback after analysation.....................................................................................22
Optimisation of posts..................................................................................................23
Optimisation of posts..................................................................................................23
Evaluation.................................................................................................................. 25
Evaluation.................................................................................................................. 25
References................................................................................................................. 26
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller benmazzone. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.88. You're not tied to anything after your purchase.
