Product Manager Certification (AIPMM, 2023) | Questions & 100% Verified Answers

Product Manager Certification (AIPMM, 2023) | Questions & 100% Verified Answers Product Manager Certification (AIPMM, 2023) | Questions & 100% Verified Answers Agile Theory - ANSWER - Holds that Agile is designed to follow a non-linear path more closely approximated to that of new product development instead of the more predictable path of manufacturing, which typically follows a serial process. Alpha Test - ANSWER - Alpha test is the first formal test of a newly developed hardware or software product by internal people. The key objectives of the alpha test are functionality confirmation and bug identification. When the first round of bugs has been fixed, the product goes into beta test with actual users and customers. Ansoff Matrix - ANSWER - Analytical tool that helps managers to devise their product and market growth strategies Behavioral Design - ANSWER - Creating a cohesive conceptual model for the product that is easy to learn and understand. Behavioral design meshes the task requirements of a product with the skills, knowledge, and capabilities of the intended users. Beta Plan - ANSWER - Alignment around the purpose of the beta test; clarifies the goals of the testing to be performed and the logistics of how the test is to be conducted. Beta Test - ANSWER - A formal, structured, and controlled test of a new product or product capability in order to determine market readiness. Body of Knowledge (BOK) - ANSWER - A Body of Knowledge codifies the concepts, definitions, processes, and activities of a given profession. Boston Consulting Group Market-Share Matrix (BCG Matrix) - ANSWER - A commonly used growth-share framework that categorizes products within a company's portfolio according to growth rate, market share, and positive or negative cash flow. Boundary Role - ANSWER - A position or role that sits at the intersection of two points. In the case of product management, between the needs of the market and those of the organization. Brainstorming - ANSWER - A commonly used technique for developing creative solutions to problems or to generate new ideas. Brand - ANSWER - An identifying mark, label, trademark, imprint, or name that distinguishes the originator, creator, or manufacturer of a product or service. Branding - ANSWER - Originating, building, improving, and safeguarding a name or symbol representing a specific product or service. Brand Equity - ANSWER - The quality associated with a brand based on value assessed over a significant period of time; the affirmative perception of a brand or service based on customer loyalty and the positive reputation of a service or product.