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FREE | CE8 | Wooclap Questions | Chapter 5/Chapter 5 | International Marketing Strategy
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FREE CE8 Wooclap questions Chapter 5/Chapter 5 International Marketing Strategy
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Gesloten Vragen Wooclap les 5/3.1Where does an international SME stand for?
A) Sustainable Marketing Enterprise
B) Structural Management Enterprise
C) Sales & Markeging Enterprise
D) Small and Medium sized Enterprise
What is the maximum number of employees working for a SME according to the
theory (defined by the European Commission)?
A) 100
B) 150
C) 250
D) 300
Where does MNE stand for?
A) Midsized national enterprise
B) Medium sized national enterprise
C) Multinational enterprise
D) Managing network enterprise
What’s a typical business for SME’s?
A) Wholesale and retail
B) Acquisition and sales
C) Sales and ICT
D) Production and raw material processing
What are typically barriers to internationalization?(SME)
A) Inability to contact overseas customers including finding the right partner
B) Shortage of working ethics
C) Lack of personnel, willpower, and efforts to go overseas
D) Inadequate power to approach overseas markets
Fill in the blanc: In case of niche marketing, the firm must concentrate on _______
rather than market share
A) Cost efficiency
B) The value of the product
C) Profit
D) Customers
, Which of underneath factors is an advantage of outsourcing?
A) acquiring knowledge
B) Lower managing costs
C) economies of scale of suppliers
Which of the underneath growth strategies of Ansoff is the most sustainable?
A) Operational Excellence
B) Customer Intimacy
C) Diversification
D) Differentiation Focus
Which level of internationalization has a company who has a very low capability
and a very low amount of international prospects?
A) proactive
B) passive
C) reactive
D) experimental
Which exporter sees export markets as secondary to the domestic markets but will
put effort into dealing with key export accounts?
A) Proactive
B) Committed
C) Reactive
D) Experimental
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