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FREE | CE8 | Wooclap questions | Chapter 6 | International marketing strategy
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FREE CE8 Wooclap questions Chapter 6 International marketing strategy
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Wooclap gesloten vragen les 3.1/5Which of the underneath is a typical driver for globalisation?
A) Adaption per country
B) Industry standards
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C) Cultural differences
D) Trade barriers
The firm ‘U.S. Cotton’ has struggled to keep up with the emerging economies as India
or Pakistan who also have entered the ranks of the world’s largest producers of
cotton. What is the advantage these type of economies have compared to this US
firm?
A) Trade advantage due to lower taxes
B) They don't have any trade barriers since they don't belong to trading blocks
C) Lower labor costs
D) These countries have much more experience
Which of underneath is a typical downside of globalization?
A) Cheaper labour rates
B) Access to local markets
C) Countries can become very dependent of global companies
D) Lower taxes and duties
Which of the underneath is a right description of an ethnocentric company?
A) Considers home country standards and values as the most important?
B) Sees each country as ‘unique’ and therefore designs the marketing offers for each
country.
C) Develops a regional strategy as the geographic market focus
D) Sees the entire world as a potential market
1
, Which of the underneath is a typical description of a regiocentric strategy?
A) Company adopts home country standards and values
B) Each country market is unique
C) Develops a regional strategy as the geographic market focus
D) Regio or transnational company sees the entire world as a potential market
If a firm has a wide geographic coverage and strong product portfolio and therefore in
a strong competitive position, how are these firms called according to Gogel and
Larreche?
A) Kings
B) Barons
C) Commoners
D) Adventurers
If a firm has a strong product in a limited number of countries. Which makes
geographic expansion attractive to them, unless their domestic and close-by markets
are large and untapped in which the case there is little need for international
expansion. How are these firms called according to Gogel and Larreche?
A) Kings
B) Barons
C) Commoners
D) Adventurers
Which of the underneath mentioned is right concerning ‘push strategy’?
A) Push marketing is a research method where businesses attempt to find out which
products to take to the customers.
B) Push marketing is a competitive strategy where businesses attempt to take their
filosify to the customers.
C) Push marketing is a value strategy where businesses take their sales reps to the
customers.
D) Push marketing is a promotional strategy where businesses attempt to take their
products to the customers.
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