Other
FREE | CE8 | Wooclap questions | Chapter 6 | International marketing strategy
- Course
- Institution
- Book
FREE CE8 Wooclap questions Chapter 6 International marketing strategy
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Kernstof CE8 Internationale Marketingstrategie (uit de samenvattingsles)
-
Samenvatting International Marketing Strategy 9e druk hele boek (H1 t/m H12) - ISBN: 9781473778696
-
CE8 Internationale Marketingstrategie Samenvatting (in het Engels) - Alle tentamenstof - ISBN: 9781473778696
Seller
Follow
Lev09
Reviews received
Content preview
Wooclap gesloten vragen les 3.1/5Which of the underneath is a typical driver for globalisation?
A) Adaption per country
B) Industry standards
→ materialen zelfde inkopen/instellen > kosten winnend.
C) Cultural differences
D) Trade barriers
The firm ‘U.S. Cotton’ has struggled to keep up with the emerging economies as India
or Pakistan who also have entered the ranks of the world’s largest producers of
cotton. What is the advantage these type of economies have compared to this US
firm?
A) Trade advantage due to lower taxes
B) They don't have any trade barriers since they don't belong to trading blocks
C) Lower labor costs
D) These countries have much more experience
Which of underneath is a typical downside of globalization?
A) Cheaper labour rates
B) Access to local markets
C) Countries can become very dependent of global companies
D) Lower taxes and duties
Which of the underneath is a right description of an ethnocentric company?
A) Considers home country standards and values as the most important?
B) Sees each country as ‘unique’ and therefore designs the marketing offers for each
country.
C) Develops a regional strategy as the geographic market focus
D) Sees the entire world as a potential market
1
, Which of the underneath is a typical description of a regiocentric strategy?
A) Company adopts home country standards and values
B) Each country market is unique
C) Develops a regional strategy as the geographic market focus
D) Regio or transnational company sees the entire world as a potential market
If a firm has a wide geographic coverage and strong product portfolio and therefore in
a strong competitive position, how are these firms called according to Gogel and
Larreche?
A) Kings
B) Barons
C) Commoners
D) Adventurers
If a firm has a strong product in a limited number of countries. Which makes
geographic expansion attractive to them, unless their domestic and close-by markets
are large and untapped in which the case there is little need for international
expansion. How are these firms called according to Gogel and Larreche?
A) Kings
B) Barons
C) Commoners
D) Adventurers
Which of the underneath mentioned is right concerning ‘push strategy’?
A) Push marketing is a research method where businesses attempt to find out which
products to take to the customers.
B) Push marketing is a competitive strategy where businesses attempt to take their
filosify to the customers.
C) Push marketing is a value strategy where businesses take their sales reps to the
customers.
D) Push marketing is a promotional strategy where businesses attempt to take their
products to the customers.
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Lev09. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $0.00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83637 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now