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FREE | Wooclap | Open and closed questions and answers| CE8 | Chapter 7
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FREE Wooclap questions + answers CE8 Chapter 7
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Wooclap Gesloten vragen les 3.2/6Which four different market entry strategy levels can be distinguished?
A) Direct investment strategy, Co-operative, Contractual Exporting, Exporting
B) Indirect investment strategy, partner strategy, Joint Venture, Indirect exporting
C) Direct exporting, Indirect exporting, Joint Venture, Co-operative
D) Strategic alliance, Management Contracts, Contractual Exporting, Direct exporting
Which of the following are two examples of: Contractual exporting strategy?
A) Franchising, Joint Venture
B) Management Contracts, Licencing
C) Sub-contracting, Strategic Alliance
D) Management Contracts, Wholly owned subsidiary
Which of the following are two examples of a direct investment strategy?
A) Wholly owned subsidiary, Joint Venture
B) Assembly operation, Strategic Alliance
C) Management Contract, Domestic purchasing through management
D) Company acquisition, Wholly owned subsidiary
Which of the following entry method causes the highest risk but gives you most control?
A) Co-operative investment strategy
B) Contractual Exporting strategy
C) Direct investment strategy
D) Direct exporting
Which of the following entry method causes the lowest risk but gives you least control?
A) Direct investment strategy
B) Co-operative investment strategy
C) Contractual Exporting strategy
D) Direct exporting
1
, What is a good explanation for an export management company? (EMC)
A) A specialised company who acts as the export department for a range of companies
B) A company that gives access to but has limited knowledge of the international market
C) An established international distribution network of one manufacturer used to carry
products for another
D) Their extensive operations and controls enable operation in more difficult trading
areas
What is a good explanation for Piggybacking (=meeliften)?
A) A specialised company who acts as the export department for a range of companies
B) A company that gives access to but has limited knowledge of the international market
C) An established international distribution network of one manufacturer used to carry
products for another
D) Their extensive operations and controls enable operation in more difficult trading
areas
What does it take to carry out direct exporting?
A) Commitment of the firm’s management and an approach emphasizing the skills base
B) The nature and extent to your responsibilities to other organizations and premises
C) Premises, equipment and resources (including sales representatives)
D) Allocate time and resources and ensure that you understand what to expect
What are typical reasons to start a strategic alliance?
A) If you have insufficient resources but you desire a quick pace of innovation
→ Bijvoorbeeld: Star aliens (vliegtuigmaatschappij met meerdere
vliegtuigmaatschappijen).
B) To gain new business: local production demonstrates strong commitment
C) To defend existing business
D) To save costs: e.g. labour, raw materials and transport
2
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