Kernstof CE8 Internationale Marketingstrategie (uit de samenvattingsles)
Samenvatting International Marketing Strategy 9e druk hele boek (H1 t/m H12) - ISBN: 9781473778696
CE8 Internationale Marketingstrategie Samenvatting (in het Engels) - Alle tentamenstof - ISBN: 9781473778696
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Hogeschool van Amsterdam (HvA)
Commerci‰le Economie
CE8: Internationale Marketingstrategie (2000CE8E22)
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Gesloten vragen Antwoorden CE8- Hoofdstuk 10
Please give the collective name for: sales representatives, distributors, consultants, agents,
brokers, contractors, offset service providers, export house.
A) Intermediar
B) Chainlink
C) Entry partner
D) International partner
Which are good criteria for selecting an international intermediar?
A) Stakeholders expectations, internal goals
B) Characteristic of the market, coverage needed
C) Market size, market attractiveness
D) Sales Force, margins
In which type of countries are retail concepts, images and corporate identity very important?
A) Developing Countries
B) Mature Economies
C) Upcoming markets
D) Less developed markets
What are typically successful international internet retailing products?
A) Commodity-type products
B) Luxury goods
C) Books
D) Consumer-electronics
What are typically successful international internet retailing products?
A) Durable consumer goods
B) Luxery Sunglasses
C) Exclusive international brands
D) Short life-cycle products
Before goods start to be produced by an exporter, which steps first should be taken?
A) The manufacturing department verifies with the exporter the exact amount of
products
B) The importer’s warehouse contacts the exporter how many units will be shipped
C) The importer’s bank pays the exporter’s bank the agreed amount of the transaction
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