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FREE | Wooclap | Open and closed questions and answers| CE8 | Chapter 11
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FREE Wooclap Open and closed questions and answers CE8 Chapter 11
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CE8 hoofdstuk 11 wooclap Antwoorden gesloten vragenWhat is meant with ‘the Big Mac index’?
A) The Big Mac index provides an overview of the amount of work it costs to produce a
Big Mac in different countries in the world to evaluate labour costs in different
countries.
B) The Big Mac index provides an overview of the price of the Big Mac in different
countries in the world and thus makes a comparison between the different currencies
against the US dollar.
C) The Big Mac index contains a formula that that shows how hard someone should
work in different countries in the world to earn a Big Mac.
D) The Big Mac index was invented by the magazine ‘The Economics’ to show how
much you would have to pay for an American Big Mac if you would pay in your own
currency.
What are the typical main factors that make it necessary to adjust prices internationally?
A) Company and product, market and environmental factors
B) Competition, customers and company factors
C) People, planet, profit
D) Communication, competition, currency
What are the three ways to set up or develop a pricing strategy?
A) Cost-oriented, political and market-oriented
B) Cost-oriented, company-oriented and competition-oriented
C) Competition-oriented, consumer-oriented and stakeholders-oriented
D) Company-oriented, consumer-oriented and competition oriented
This occurs when trademarked goods are sold through channels of distribution that have not
been given authority to sell the goods by the trademark holder” How is this phenomenon
called?
A) Counterfeiting
B) Outright piracy
C) Grey marketing
D) Passing-off
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