The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution
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Course
The Trade Desk EDGE
Institution
The Trade Desk EDGE
The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution
What does "PII" stand for?
Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis.
True
The major diff...
The Trade Desk EDGE: Marketing Foundations exam
questions and answers 2023 with complete solution
What does "PII" stand for?
Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an
auction on a per impression basis.
True
The major difference between a true DSP and an ad network is:
An ad network focuses on both the demand side and supply side
As RTB evolves:
The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be:
Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the
game. The first and most important rule is to:
Ask questions and set a goal
Cost per mille (CPM) measures:
The price an advertiser pays per 1,000 impressions
In reference to line items, how many permutations are possible with the letters
"ABC"?
In reference to line items, how many permutations are possible with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show
them 10 ads, then what is the expected GRP?
80
The power of choice benefits the:
Advertiser
DSPs optimize to:
Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full
control over decisioning.
False
All data is created equal
False
What is a true DSP?
A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every
bidding scenario, which limits the amount of time you can spend on optimizing.
True
You have the ability to exclude or target audience data in a DMP.
True
"Audience Guarantee" contracts allow you to do which of the following?
Use your first-party data to forecast a unique deal with an SSP or Publisher via
programmatic
The technology we use to see a user's location and target them there is called
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