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Mnm2607 assignment 4 solution 2023

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  • Course
  • MNM2607 - Public Relations (MNM2607)
  • Institution
  • University Of South Africa (Unisa)

Introduction NGOs often form around social issues and do not have the profit motivation of corporations., or NGOs, are “soft-power” groups who do not hold the political appointees of governmental agencies, and do not have the profit motivation of corporations. Background South Africa’s Dep...

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  • June 4, 2023
  • June 4, 2023
  • 6
  • 2022/2023
  • Other
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  • mnm2607ass4 solution

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  • University of South Africa (Unisa)
  • MNM2607 - Public Relations (MNM2607)
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NAME:




SURNAME:




STUDENT NUMBER:




MODULE CODE: MNM 2607




ASSIGNMENT 04 2023

, Question 1

Introduction

NGOs often form around social issues and do not have the profit motivation of corporations., or
NGOs, are “soft-power” groups who do not hold the political appointees of governmental
agencies, and do not have the profit motivation of corporations.

Background

South Africa’s Department of Social Development serves as the government’s main provider of
social assistance to the country’s poor. It also registers and maintains a database of more than
76,000 non-profit groups, which employ about 1 million people especially in the areas of social
services, community development and housing, religion, as well as education and health. Every
third NGO is based in Gauteng’s urban centres of Johannesburg and Pretoria; one out of five
NGOs is based in and around the cities of Durban and Pietermaritzburg in KwaZulu Natal.

Established in 2007, Khulisa works with corporations, NGOs and government to coordinate and
facilitate projects on poverty alleviation, ex-offender rehabilitation, crime reduction, victim
empowerment, enterprise development and community upliftment. Khulisa employs more than
250 and operates 26 offices around South Africa; its annual budget has risen to around $7
million.

Khulisa’s initial focus was to implement South Africa’s first official rehabilitation programme,
targeted at young offenders. We then expanded our activities, primarily through peace-making
and restorative approaches, to holistic community development tackling a wide range of issues
countering social and economic inclusion.

Target audience

Khulisa Social Solutions (KSS) is a multi-award winning, Non-Profit Organisation (NPO)
registered in 1997. Its aim is to empower vulnerable children, youth, those who are
marginalized, and the community at large to unlock their full potential in order to develop
resilient pathways and skills that lead to a sustainable future. We operate nationally, employ
over 180 staff through 16 offices, and work in approximately 150 communities in collaboration
with 350 NGO partners, impacting on the lives of close to 100,000 people per annum.

The message

Khulisa recognises that the typical approaches of government and NGOs compartmentalise
problems and deliver programmes which tend to address single issues in a non-operative and
unsustainable manner. In response Khulisa has developed an approach which addresses the
challenges faced by communities in a holistic and comprehensive manner by adopting an
integrated approach to community development. The organisation’s purpose is to utilise this
methodology to deliver a strength of community cohesion to communities and to aid their
development

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