100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
Eerder door jou gezocht
Eerder door jou gezocht
logo
International Marketing 11th Edition By Michael Czinkota, Ilkka Ronkainen, Annie Cui (Instructor Manual) $18.49
In winkelwagen
Snel navigeren naar
Voorbeeld
  2.  
  3. International , 11e Michael Czinkota, Ilk
  4.  
  5. International , 11e Michael Czinkota, Ilk

Tentamen (uitwerkingen)

International Marketing 11th Edition By Michael Czinkota, Ilkka Ronkainen, Annie Cui (Instructor Manual)
 0 keer verkocht
  • Vak
  • International , 11e Michael Czinkota, Ilk
  • Instelling
  • International , 11e Michael Czinkota, Ilk

International Marketing, 11e Michael Czinkota, Ilkka Ronkainen, Annie Cui (Instructor Manual) International Marketing, 11e Michael Czinkota, Ilkka Ronkainen, Annie Cui (Instructor Manual)

Voorbeeld 2 van de 13  pagina's

Document informatie

  • 5 juni 2023
  • 13
  • 2022/2023
  • Tentamen (uitwerkingen)
  • Vragen en antwoorden

Onderwerpen

Geschreven voor

  • International , 11e Michael Czinkota, Ilk
  • International , 11e Michael Czinkota, Ilk

Verkoper

avatar-seller
tutorsection

Ontvangen beoordelingen

Voorbeeld van de inhoud

(International Marketing, 11e Michael Czinkota, Ilkka Ronkainen, Annie Cui )

(Instructor Manual, For Complete File, Download link at the end of this File)



Table of Contents
Purpose and Perspective of the Chapter..................................................................................... 2
Chapter Objectives ........................................................................................................................ 2
Complete List of Chapter Activities and Assessments ............................................................... 2
Key Terms ....................................................................................................................................... 2
What's New in This Chapter .......................................................................................................... 3
Chapter Outline ............................................................................................................................. 3
Additional Discussion Questions .................................................................................................. 4
Additional Resources..................................................................................................................... 5
Internet Resources .................................................................................................................................... 5
Primary Sources......................................................................................................................................... 5




© 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 1
website, in whole or in part.

, Purpose and Perspective of the Chapter
International marketing is necessary because, from a national standpoint, economic
isolationism has become impossible. Failure to participate in the global marketplace
assures a nation of declining economic capability and its citizens of a decrease in their
standard of living. Successful international marketing, however, holds the promise of an
improved quality of life, a better society, and more efficient business transactions.
This chapter is designed to increase the awareness of the readers regarding what
international marketing is about. It describes current levels of world trade activities,
projects future developments, and discusses the repercussions on countries, institutions,
and individuals worldwide. Both the opportunities and the threats that spring from the
global marketplace are highlighted, and the need for an international marketing approach
on the part of individuals and institutions is emphasized.

Chapter Objectives
The following objectives are addressed in this chapter:

01.01 Understand the rationale behind international marketing.

01.02 Appreciate the linkages between international marketing and international trade.

01.03 See the benefits of and challenges to which international marketing exposes and
is exposed to consumers, suppliers, and competitors, both at home and abroad.

01.04 Recognize the repercussions which the impact international marketing has on
other nations and people.

Complete List of Chapter Activities and Assessments
The following table organizes activities and assessments by objective, so that you can see
how this content relates to objectives and make decisions about which content you would
like to emphasize in your class based on your objectives. For additional guidance, refer to
the Teaching Online Guide.

Chapter Activity/Assessment Source (i.e., PPT Duration Certification
Objective Slide, Workbook) Standard
01.02 Knowledge Check PPT Slides 16-17 2-3 minutes

[return to top]


Key Terms
International marketing: Consists of the activities, institutions, and processes across
national borders that create, communicate, deliver, and exchange offerings that have value
for stakeholders and society.




© 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 2
website, in whole or in part.

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.

Direct to-the-point

Direct to-the-point

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper tutorsection. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor $18.49. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 63950 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Begin nu gratis

Laatst bekeken door jou

Tentamen (uitwerkingen) ·

(0)

CNA Final Exam/Practice Test Questions And Answers Latest Update 2022 With complete Solution Rated A.

Tentamen (uitwerkingen) ·

(0)

Hand Therapy- intrinsic and Extrinsic Tightness Practice Questions Exam With Well Elaborated Answers.

Tentamen (uitwerkingen) ·

(0)

Solution Manual For Engineering Circuit Analysis 10th Edition by William H. Hayt - All Chapters (1-18) A+

Tentamen (uitwerkingen) ·

(0)

Solutions for Criminal Procedure, Law and Practice, 11th Edition by Carmen (All Chapters included)

Tentamen (uitwerkingen) ·

(0)

Ophthalmology: Final certification practice Guide Exam Questions with analyzed answers 2023/2024

Tentamen (uitwerkingen) ·

(0)

ABCTE Elementary Education Study Guide Exam Questions with Key Marking Scheme Updated 2024/2025

Tentamen (uitwerkingen) ·

(0)

Pearson VUE: Property Insurance Practice Exam, Study questions insurance, Casualty FL 2024/2025 graded A+

Tentamen (uitwerkingen) ·

(0)

Kentucky Real Estate License Exam | 130 Questions with 100% Correct Answers | Verified | Latest Update 2024

Tentamen (uitwerkingen) ·

(0)

Mathematics for Computer Science Exam Questions and Answers latest 2024( A+ GRADED 100% VERIFIED).
$18.49
  • (0)
In winkelwagen
Toegevoegd