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Summary Management Accounting Sections 8, 10, 11, 13 and additional notes of the lecture $5.43   Add to cart

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Summary Management Accounting Sections 8, 10, 11, 13 and additional notes of the lecture

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Summary Management Accounting Sections 8, 10, 11, 13 additional notes and lecture The summary contains parts from the book, formulas, PowerPoints, examples and notes of the extra lecture Management Accounting. Part of skills test 2 - Hotel Management School Maastricht - Module 3

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  • H8, 10, 11, 13
  • January 13, 2017
  • 11
  • 2016/2017
  • Summary

2  reviews

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By: roosvg • 4 year ago

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By: xSilkeSx • 4 year ago

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Management Accounting Hoofdstuk 8, 10, 11 en 13 – inclusief
aantekeningen extra college

Hoofdstuk 8 Cost approaches to Pricing

Prijsstrategieën

 Competition-Based Pricing  vaststellen van prijs op basis van de strategieën, prijzen,
kosten en marktaanbiedingen van de concurrentie.

 Customer Value-Based Pricing  Bepaling van prijs op basis van kopers hun verwachtingen
van waarde in plaats van de verkoper zijn/ haar kosten. -> vakantie veilingen, wat is de
waarde voor jou voor die vakantie en wat wil je er dan voor betalen.

o Good-Value Pricing  aanbieden van de juiste combinatie van kwaliteit en goede
service voor het product tegen een eerlijke prijs.

o Value-Added Pricing  het vast maken van functies en services met toegevoegde
waarde aan het aanbod van een bedrijf om zo te differentiëren op markt en hoger
prijzen te ontvangen.

 Cost-Based Pricing  bepaling van een prijs gebaseerd op de kosten van productie,
distributie en verkoop van het product plus een eerlijk bedrag voor rendement op werk en
risico. Ryanair  wat het kost betaal je ook  Transparantie in kosten en prijen

Prijselasticiteit van de vraag




Cost approaches

Markup approaches:

– F&B:

• Ingredient mark-up

• Prime ingredient mark-up

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