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COM3702 Exam Portfolio 2023 May/June
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COM3702 Exam Portfolio 2023 May/June
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Ms M T TSOTETSISTUDENT NUMBER: 53108523
MODULE: COM3702 - Media Studies:
Policy, Management and Media
Representation
UNIQUE ASSIGNMENT NO:
ASSIGNMENT NUMBER:
SEMESTER: 01
DUE DATE:
,DECLARATION
ii
TABLE OF CONTENTS PAGE
1. INTRODUCTION
1
2. MEDIA POLICY AND REGULATION
1
2.1 The nature of media and Communication policy
1
2.1.1 Broadcast Digital Migration Policy 1
2.1.2 Five stages of the policy process 2
2.1.3 Phase of Communication policy paradigm 3
3. MEDIA MANAGEMENT
4
3.1 Strategic management
4
4. REPRESENTATION
6
4.1 News as representation
6
4.1.1 What is news and the role of journalists 6
4.1.2 News values definition 7
, 4.2 Media and race
7
4.2.1 Racism as an Ideology 7
4.2.2 Whiteness as and Ideological position 8
4.3 Media and Sexual orientation
9
4.4 News as representation
11
4.4.1 HIV/AIDS television program overview 11
4.4.2 Representation definition 11
4.4.3 Agenda-setting definition 12
4.4.4 Opinion on the television programme education society 12
4.3 Media and terrorism 13
5. CONCLUSION
15
6. SELF-ASSESSMENT AND SELF REFLECTION
15
SOURCES CONSULTED 17
ADDENDUM A: BROADCAST DIGITAL MIGRATION COVER 18
ADDENDUM B: INXEBA – CITY PRESS ARTICLE COVER 19
iii
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