Samenvatting Businessplan (BUP), 3e jaar bedrijfsmanagement aan Artevelde Hoge School
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Course
Businessplan
Institution
Arteveldehogeschool (Artevelde)
Deze samenvatting omvat alle leerstof dat gekend moet zijn voor het examen businessplan in het 3e jaar bedrijfsmanagement aan Artevelde Hoge School. Het examen businessplan valt voor het businessplan bootcamp.
Samenvatting BUP
Bootcamp Businessplan Artevelde Hoge School
Opstellen businessplan...........................................................................................................................5
1. Businessplan.......................................................................................................................................5
1.1. Waarom & hoe.............................................................................................................................5
1.2. Business model Canvas (BMC).....................................................................................................5
2. Algemene beschrijving van onderneming...........................................................................................6
2.1. Bedrijfsgegevens..........................................................................................................................6
2.1.1. Naamgeving..........................................................................................................................6
2.1.2. Logo en slogan......................................................................................................................6
2.1.3. Productomschrijving.............................................................................................................6
2.1.4. Vennootschapsvorm.............................................................................................................6
2.1.5. Adres.....................................................................................................................................6
2.2. Missie en visie..............................................................................................................................6
2.2.1. Missie....................................................................................................................................6
2.2.2. Visie......................................................................................................................................7
2.2.3. Maatschappelijke meerwaarde.............................................................................................7
3. Managementanalyse..........................................................................................................................7
3.2. Persoonlijke gegevens directie.....................................................................................................7
3.2. Organigram..................................................................................................................................7
3.3. Personeelsbeheer........................................................................................................................7
3.3.1. Omschrijving van de taken....................................................................................................8
3.3.2. Loonberekening uitwerken...................................................................................................8
3.3.3. Formaliteiten bij aanwerven personeel................................................................................8
4. Marktonderzoek BUP..........................................................................................................................8
4.1. Nut marktonderzoek....................................................................................................................8
4.2. Design Thinking............................................................................................................................8
4.3. Onderzoeksvragen.......................................................................................................................9
4.3.1. Externe analyse.....................................................................................................................9
4.3.2. Interne analyse...................................................................................................................10
4.4. Specifieke elementen van marktonderzoek...............................................................................10
4.4.1. Concurrentiematrix.............................................................................................................11
4.4.2. Vraagvoorspelling...............................................................................................................11
4.5. Methoden van onderzoek..........................................................................................................11
4.5.1. Desk research......................................................................................................................11
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, 4.5.2. Field research......................................................................................................................11
4.5.2.2. Kwantitatief onderzoek....................................................................................................12
4.6. Marktonderzoek & privacy........................................................................................................12
5. Marketing strategie...........................................................................................................................13
5.1. Differentiëren van de concurrentie............................................................................................13
5.2. STP proces..................................................................................................................................13
5.3. Productlevenscyclus (PLC)..........................................................................................................13
6. Marketingplan..................................................................................................................................14
6.1. Product......................................................................................................................................14
6.2. Prijs............................................................................................................................................14
6.3. Plaats.........................................................................................................................................14
6.4. Promotie....................................................................................................................................14
6.4.1. Online communicatie..........................................................................................................14
7. Logistiek en productieanalyse...........................................................................................................15
7.1.. Make or buy decision................................................................................................................15
7.2. Uitdenken van de goederenstroom...........................................................................................16
7.3. Planning en besturing bij een productieonderneming...............................................................16
7.3.1. Klantenorderontkoppelpunt (KOOP)...................................................................................16
7.4. Aankopen voorraadbeheerd......................................................................................................17
7.5. Distributie: magazijn en transport.............................................................................................17
7.6. Retourlogistiek/groene logistiek................................................................................................17
7.7. Service logistiek.........................................................................................................................17
7.8. Logistiek voor dienstverlenende organisaties............................................................................17
7.9. E-commerce...............................................................................................................................18
7.9.1. Voordelen e-commerce......................................................................................................18
8. Financieel plan..................................................................................................................................19
8.1. Algemene informatie.................................................................................................................19
8.2. Onderdelen financieel plan........................................................................................................19
8.2.1. Investeringsbudget.............................................................................................................19
8.2.2. Financieringsbudget............................................................................................................20
8.2.3. Kostenbudget......................................................................................................................20
8.2.4. Voorraadbudget..................................................................................................................21
8.2.5. Verkoopbudget...................................................................................................................21
8.3. Financiële analyse......................................................................................................................22
8.3.1. EBIT.....................................................................................................................................22
8.3.2. Brutowinstmargeberekening..............................................................................................22
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, 8.3.3. Break-even analyse = dodepuntsomzet..............................................................................22
8.3.4. Haalbaarheidstoetsen.........................................................................................................22
8.3.5. Ratio berekening.................................................................................................................22
9. Wat te doen bij de opstart................................................................................................................23
9.1. Mag ik een zaak beginnen?........................................................................................................23
9.2. Kennisvereisten..........................................................................................................................23
9.3. Starters formaliteiten.................................................................................................................23
9.3.1. Openen van een bankrekening...........................................................................................23
9.3.2. Inschrijven ondernemersloket............................................................................................23
9.3.3. Inschrijving bij btw-administratie........................................................................................23
9.3.4. One stop shop btw wetgeving voor e-commerce...............................................................24
9.3.5. Inschrijving bij sociaal zekeringsfonds.................................................................................24
9.3.6. Andere vergunningen.........................................................................................................24
9.3.7. Formaliteiten enkel voor vennootschappen.......................................................................24
9.4. Intellectuele eigendommen.......................................................................................................25
9.4.1. Merkenrecht.......................................................................................................................25
9.4.2. Modellen en tekeningen.....................................................................................................25
9.4.3. Auteursrecht.......................................................................................................................25
9.4.4. Octrooirecht........................................................................................................................26
9.5. Juridische vorm kiezen...............................................................................................................26
9.5.1. Hoofdberoep of bijberoep..................................................................................................26
9.5.2. Eenmanszaak of vennootschap...........................................................................................26
10. Welke vennootschapsvorm.............................................................................................................27
10.1. Verschillen tussen de vennootschapsvormen..........................................................................27
10.2. Statuten...................................................................................................................................28
11. Verzekeringen.................................................................................................................................29
11.1. Aansprakelijkheidsrisico’s........................................................................................................29
12. Contracten......................................................................................................................................29
12.1. Handelshuur............................................................................................................................29
12.2. Handelsreglementering...........................................................................................................29
12.3. Wetgeving op tijdelijke handelshuur (POP-UP)........................................................................29
12.4. Service level agreement (SLA)..................................................................................................30
13. Subsidies.........................................................................................................................................30
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