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Test Bank for Consumer Behavior Building Marketing Strategy 12th Edition by Hawkins
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Test Bank for Consumer Behavior Building Marketing Strategy 12th Edition by Hawkins
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Test Bank for Consumer BehaviorBuilding Marketing Strategy 12th Edition
by Hawkins
, Chapter 02
Cross-Cultural Variations in Consumer Behavior
Multiple Choice Questions
1. What are the major challenges facing Walmart, Carrefour and Tesco in the Chapter 2opener?
A. The superstore and hypermarket formats do not always work in LatinAmerica
and Asia
B. Higher levels of selection are generally required in the Latin American and Asian
stores compared with the European and North American stores.
C. The sizes of the Latin American and Asian markets are attractive, but they arecomplex
in nature and are very different from European and North American markets.
D. a and
c
E. b and
c
2. Which of the following is a cultural factor that affects consumer behavior andmarketing
strategy?
A. demographi
cs
B. value
s
C. languag
e
D. nonverbal
communications
E. all of the
above
,3. Howard Industries is a computer manufacturer located in Laurel, MS. This company is
interested in expanding internationally. Which of the following is a cultural factor thataffects
consumer behavior and marketing strategy that Howard Industries needs to be aware of?
A. nonverbal
communications
B. natural
resources
C. economic
conditions
D. exchange
rates
E. all of the
above
4. Which of the following statements is FALSE regarding cross-cultural marketing?
A. Marketing across cultural boundaries is a difficult and
challenging task.
B. Increasingly, globalization means mutual influence as products, brands, cultures,
and values move back and forth across the world.
C. There are both subtle and direct ethical issues involved in international
marketing.
D. While marketing strategy is heavily influenced by cultural factors, it does not
influence aspects of cultures.
E. Cultures may differ in demographics, languages, nonverbal communications,and
values.
, 5. Which one of the four segments of world citizens feels positively about internationalbrands,
values their symbolic aspects, and is less concerned about corporate responsibility?
A. Global
citizens
B. Global
dreamers
C. Antigloba
ls
D. Global
Agnostics
E. Global
trendsetters
6. Which one of the four segments of world citizens feels positively about internationalbrands
because they view them as a signal of higher quality?
A. Global
citizens
B. Global
dreamers
C. Antigloba
ls
D. Global
Agnostics
E. Global
trendsetters
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