Class notes
Module 6 Le marketing - French 2B
- Course
- Institution
Ingevulde module (Ingevulde module)
[Show more]
Seller
Follow
paulinevandenbroucke
Reviews received
Content preview
FRENCH 2BModule 6 : le marketing
1
, 1. La démarche mercatique
La démarche mercatique (la mercatique = le marketing) est une démarche globale avec 3 axes
complémentaires et indissociables : (examen : 3 axes de la démarche mercatique !!!) (examen :
synonyme de marketing = la mercatique)
1. ANALYSER
= rechercher de l’information
= étude et connaissance du marché
2. ÉLABORER, RECOMMANDER
= la stratégie de l’entreprise
= mise en place de la politique de marketing
3. METTRE EN ŒUVRE
= phase opérationnelle
2. Le marché
2.1. Définition
Pour les spécialistes du marketing, le marché est constitué par
l’ensemble des personnes ou organisations qui consomment ou
sont susceptibles de consommer le(s) produit(s) fabriqué(s) par
l’entreprise.
2.2. La classification des marchés
Complétez le tableau en utilisant les mots suivants :
biens de consommation, biens de production / local, régional, national, européen, international /
nouveau, en croissance, saturé / saisonnier, permanent
Ensuite, ajoutez quelques exemples.
Critères Exemples Exemples concrets
La destination biens de consommation, biens de Machines, nourriture
production
La périodicité saisonnier, permanent Arbre de Noël
Le degré de développement nouveau, en croissance, saturé Covid mondmaskers (nouveau)
L’étendue géographique local, régional, national, Speculoos (regional) ->
européen, international international
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller paulinevandenbroucke. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.35. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75323 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now