"Distribution" (Theme 1: A level Business Edexcel)
10 views 0 purchase
Course
Unit 1 - Marketing and people
Institution
PEARSON (PEARSON)
In this lecture notes you will find in depth notes for the topic "Distribution" Theme 1 of Edexcel A level business which is called marketing and people.The textbook "Edexcel AS/A level BUSINESS, 5th edition, Pearson" is referenced in these lecture notes. They are really well written and simple to ...
LESSON 11
.Distribution
An important market activity is the distribution of products, which refers to the location where
consumers can buy products from.
.Distribution channels
It’s the route taken by a product from the producer to the customer.
DIRECT SELLING:
Dentists, restaurants, manufacturers use it as well. Some methods are
- The internet (selling online)
- Direct mail (suppliers send promotions)
- Door to door selling
- Mail order catalogues
- Direct response adverts
- Shopping parties (representatives organized parties where you can also buy)
- Telephone selling
Main advantage is that intermediaries are not required, so producers are able to make more
profit. Producers can reach customers who do not like going to shops.
Main drawback is that with some methods people cannot physically see the products until
they have been purchased. Some people object to direct mail, door-to-door salespeople and
unwanted telephone calls.
.Retailing
Most distribution channels use retailers and these are businesses that buy goods and sell
them straight to the customers.
- They buy large quantities from manufacturers and wholesalers, and sell
small quantities to customers⇒called breaking-bulk
- They sell in locations that are convenient to consumers
- They may add value to products by providing other services
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller annacarcelli. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.49. You're not tied to anything after your purchase.
