Exam (elaborations)
Champions Real Estate Marketing SAE (Correctly Answered)
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Champions Real Estate Marketing SAE (Correctly Answered)
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Champions Real Estate Marketing SAEMost common reason a property fails to sell is Correct Ans - price
Matching human needs with goods or services to meet those needs is the
process of Correct Ans - marketing
_____________________ is a key personality trait of a successful agent Correct
Ans - problem solving
3 Ways Sales Agents Add Value to the Buying Process Correct Ans -
Counseling, Negotiating, and Managing the transaction
Four P's of marketing real estate Correct Ans - product, promotion,
price and place
How can you know your product? Correct Ans - Inspect company
listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
AIDA Correct Ans - (The four psychological
steps of a sale: attention, interest, desire and action).
states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property. Correct Ans - The principle of substitution in
real estate valuation
Marketing to a specific age group is sometimes called Correct Ans -
generational selling
An acronym for the psychological steps of a sale is Correct Ans - AIDA
A willingness to change and grow your marketing plan demonstrates to
concept of
____________. Correct Ans - adaptation
, To be an effective problem solver, it is beneficial to understand .... Correct
Ans - basic human needs and the psychological
steps involved in a sale
defined as expected benefits to be received as a result of ownership
Correct Ans - amenities
Objectives should be Correct Ans - measurable and achievable as well
as timely.
Goals should be Correct Ans - attainable, flexible, measurable, and
time frame
shot gun method Correct Ans - often the preferred choice for new
agents until they realize that they can't possibly take
on such a large-scale market
4 types of buyers Correct Ans - -first time buyers
-relocators
-upgraders
-investors
communication is Correct Ans - transcribing and receiving/ talking
and listening
Marketing budget goals should be set for a minimum
of ___________, realistically more Correct Ans - 6 months
_______ drive the market Correct Ans - consumers
Agents should "listen" not only to what the client is
saying, but also to ___________________. Correct Ans - body language
To be an effective problem solver, a real estate agent should understand the
__________ involved
in a sale. Correct Ans - psychological
In which emotional phase is the buyer ready to buy? Correct Ans - Act
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