EDS3701 Assignment 3 2023 Semester 1 (Answers)
QUESTIONS
a) Information Processing Theory and Theory of Human Motivation (30)
b) Which theory do you like and why? (10)
c) Explain how you can use ea...
, a) Information Processing Theory and Theory of Human Motivation (30)
Information processing theory and human motivation theory are two different theories that
focus on different aspects of human cognition and behavior. Let's compare and build on
these theories.
1. Information Processing Theory:
Information Processing Theory (IPT) is a cognitive theory that explains how humans
perceive, process, store and retrieve information. It views the mind as a computer-like
information processing system with different phases and processes involved in cognitive
activity.
Some of the key principles of information processing theory are:
a) Sensory memory:
Information from the environment is temporarily stored in sensory memory, enabling early
processing of sensory input. b) working memory:
Attention-grabbing information enters working memory, where it is actively processed and
manipulated.
c) Long-term memory:
Meaningful and processed information is transferred to long-term memory, where it can be
stored and retrieved.
d) Note:
Selective attention is important to filter and focus on relevant information.
2. Human motivation theory:
Human motivation theory, often associated with Abraham Maslow's hierarchy of needs,
describes the factors that drive and control human behavior. It emphasizes the importance
of meeting diverse needs in order to achieve personal growth and self-actualization.
The main principles of human motivation theory include:
a) Hierarchy of Needs:
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