Summary
Summary Customer behaviour logbook
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This is my logbook for the customer behavior course. I passed the exam with a 7.0
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1, 1 Explanation of the brand Myprotein
Myprotein is a leading sports nutrition brand, delivering a range of quality product including protein
powder, vitamins and minerals, high-protein foods, snack alternatives and performance clothing.
MP was founded in 2004 and is now Europe’s number 1 and based out of Manchester offices they
operate in over 70 countries through a diverse and dedicated team of staff, athletes, and active
influencers. They work to inspire people of all ages and genders to believe in their potential, then
fuel them to achieve it.
The aim of Myprotein is to fuel the ambitions of people across the world, making the best in sports
nutrition’s available for everyone. They pride themselves in providing a broad selection of products
at exceptional value to power this, including a range of dietary needs including vegetarian, vegan,
diary free and gluten free, so any customer can enjoy the benefits of high-quality nutrition.
They provide everything in house, cutting their third parties costs to deliver great prices, and
guaranteeing the greatest quality. They have invested strongly in state-of-art production facilities
and advanced testing measures to make sure they deliver on purity promises and can be sure that
everything leaving their warehouse meets the highest standards.
https://www.myprotein.com/about-us.list
Why did I choose this brand?
I chose this brand because I bought multiple items of Myprotein before, like shorts, tops, and a
sports bra. I recently bought the MP women’s Curve High Waisted Booty Shorts in black. In this
logbook I will share my experiences about the short that I bought recently because I am very satisfied
with the product. I have tried several sport brands in the past such as Gymshark, AYBL, Nike and
Puma but so far, I am most satisfied with Myprotein’s sportswear.
Product description: The MP women’s curve high waisted booty shorts is a black short where I go to
the gym to. The short makes it possible to wear comfortable gym clothing which is not see-through.
Product value:
Price: €28,00
Discounts: Myprotein often has discounts on the website. The original price of the shorts as
mentioned above is €28,00. I bought them for €19,99 at the time and there was a 1+1 for
free discount above that.
Every day there are discounts on the website on various products. Sometimes they offer 1
plus 1 free or discount like 15% going up to 65%.
I bought the short because it was cheaper, and I thought it was a nice price for MP
sportswear.
Exchange value: what the value of a good is to the consumer and therefore what it could be
exchanged for, usually its price.
Use value:
For me the aspects for a sport short are important. I need to know the dimensions of the shorts,
what size I should have, it has to be a fabric that does not see through and a price that is not too
expensive.
Symbolic value: My preference is more for sportswear from Myprotein than, Nike and Puma. I
personally find that those brands don’t suit me well and are more for sports like running and tennis.
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