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Model Grunig
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Visual of 1 pages for the course CMO4 & ECM3 at Hanze
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Model GrunigAspect Press Public information Two-way Two-way
agentry/Publicity asymmetrical symmetrical
Doel Propaganda Verspreiden van Positieve houding “Mutual
informatie & gedrag bij understanding”
publiek
Visie op Eenrichting Eenrichting Tweerichting Tweerichtings
communicatie Waarheid is een Effect aan 1 kant interactie
pré Effect aan 2
kanten
Communicatiemo- Z >>>> O Z >>>> O Z >>>> O A ----- B
del <<< feedback
Onderzoek Zelden Weinig, evt. Effectiviteit: Effectiviteit:
leesbaarheid Attitude & gedrag Begrip van de
boodschap
Pionier P.T. Barnum Ivy L. Lee E.L. Bernays E.L. Bernays
Waar nu te vinden Sport, theater, Overheid, non Bedrijven in Gereglementeer-
productpromotie profit competitieve de bedrijven
marktsituatie
In % organisaties 15 % (ws meer) 50 % 20 % 15 % (ws minder)
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