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  5. SMM542 Marketing Fundamentals (SMM542)

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Past Year Marketing Exam Paper (Jan 2021)
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  • Course
  • SMM542 Marketing Fundamentals (SMM542)
  • Institution
  • City University (City)

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in th...

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Document information

  • June 14, 2023
  • 4
  • 2020/2021
  • Exam (elaborations)
  • Only questions

Subjects

  • marketing exam
  • past exam
  • exam questions
  • exam answers
  • marketing fundamentals exam

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  • City University (City)
  • Unknown
  • SMM542 Marketing Fundamentals (SMM542)
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Academic excellence for business
and the professions




The Business School (Formerly Cass)

MSc Marketing Strategy & Innovation
Alternative Timed Assessment


Module Code Module Title
SMM542 Marketing Fundamentals

January 2021 3hrs - 00mins

Division of Marks:
All questions carry equal weightings


Instructions to students:
Students are to choose TWO out of THREE questions
Your work should be in your own words, it should NOT contain material copied
straight from lecture notes, textbooks, or other resources.
If you do rely on external sources within your answer, these should be properly
referenced/cited.
You are expected to show all necessary working to obtain your final solution.
If this is not done, then marks will be deducted even when the correct numerical
solution is obtained.

This paper contains THREE questions and comprises FOUR pages including the title
page


Internal Examiner: Dr Sabrina Gottschalk
External Examiner: Professor Michael Paul

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