High Quality Lecture Notes for Marketing Fundamentals
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Course
SMM542 Marketing Fundamentals (SMM542)
Institution
City University (City)
The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in th...
SMM542 Week 11
Intro to week
Dr Sabrina Gottschalk https://www.littlehotelier...com
https://blog.resellerclub.com/why-is-promotion-important-for-a-business/
,Some tips for the IMP
• A solid segmentation is key for everything. If you have
still doubts – come and see me before it’s too late.
• Make sure you apply frameworks that you learned in
class where appropriate.
• Make sure the different parts are well-connected. For
instance, there must obviously be a strong link
between your positioning and the discussion of the 4Ps.
• We know you are dealing with a situation of imperfect
information. We are looking for sound logical and
strategic reasoning rather than for perfect “proof” of
everything.
• Don’t focus on the sample IMP on Moodle. This is just
to give you a rough idea of the structure and format.
The only guidelines you have to adhere to are in the
IMP coursework outline.
,Where are we in the course?
, Your Communications “Toolbox”
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