SMM492 Social Media and Digital Marketing (SMM492)
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High Quality Lecture Notes for Digital Marketing and Social Media
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Course
SMM492 Social Media and Digital Marketing (SMM492)
Institution
City University (City)
Are you ready to take your digital marketing game to the next level? Look no further! Introducing our comprehensive Digital Marketing Lecture Notes – your roadmap to mastering the art of online success.
In today's competitive digital landscape, staying ahead of the curve is essential. Our meti...
SMM492 Social Media and Digital Marketing (SMM492)
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SMM492 Digital Marketing and Social Media Week 1 Lecture Notes
Evolution of the Web
Web 1.0
o 1-way communication
o Focus on company Owning content Page views Advertising
Web 2.0
o 2-Way Communication
o Focus on community, sharing content, and word of mouth
o Grassroots Journalism
Web 3.0 (The Web of Data)
o Semantic Web
Changing the web into a language that can be read and
categorised by the systems, rather than humans.
o Artificial Intelligence
Extracting meaning from the way people interact with the web.
o Personalisation
Contextualising the web based on the people using it.
o Mobility & 3D
Omnipresent
o Web 3.0 structurally describes everything online in database and
creates a big collection of databases which can be connected on
demand.
o Web 3.0 and Marketing
Marketers will have the ability to provide more efficient strategy
on individual targeting through integrated intelligent data.
Marketers will have the ability to enhance consumers’ personal
shopping experience by providing more relevant offering in both
online and offline channels.
Marketers will have the ability to provide ‘real’ shopping
experiences via 3D technology for online buyers.
Digital 4Ps
Outbound Marketing
o Outbound marketing is about interrupting consumers’ daily activities
with business or product messages.
o This involves proactively reaching out to consumers to get them
interested in a product.
Inbound Marketing
o Inbound marketing is a collection of marketing strategies and
techniques focused on pulling relevant prospects and customers
towards a business and its products.
o This involves creating and distributing content that draws people into
said website.
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