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MNM2604 ASSESSMENT 4 2023 EXPECTED QUESTIONS AND SOLUTIONS
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MNM2604 ASSESSMENT 4 2023 EXPECTED QUESTIONS AND SOLUTIONS
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MNM2604 assignment 2 semester 2 2024 (Full referenced solutions)
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MNM2604 ASSESSMENT 4 2023 EXPECTED QUESTIONS AND SOLUTIONS
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Which ONE of the following is NOT a criterion Toyota can use to evaluate Continental
Tyres as a supplier?
a.
Reputation
b.
Supply capacity
c.
Customer service
d.
Environmental impact
Which ONE of the following statements is INCORRECT regarding the marketing practice
of B2B and B2C markets?
a.
Formal market research is done less in the case of B2B organisations compared to B2C
markets.
b.
More sophisticated market segmentation techniques are used by B2B marketers
compared to B2C markets.
c.
B2B organisations are more inclined to sell “system solutions” and B2C “product
solutions”.
d.
Promotional campaigns are more targeted at specific customers than is the case with
B2C businesses.
Deciding which products or business to grow in the market and which should be
maintained or harvested, is part of which dimension of the business strategy?
a.
The synergy strategy
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b.
The investment strategy
c.
The innovation strategy
d.
The business level strategy
Rhulani is the owner of Rent-A-Party, a business that rents out children’s party items,
such as jumping castles, party costumes, cutlery, tents, chairs and other items. Rhulani
always ensures that his business fulfils customer requests, such as special themes,
colours and other kid-related items. This is an example of which service quality
dimension?
a.
Responsiveness
b.
Tangibles
c.
Reliability
d.
Assurance
When two or more items are used together in a final product, thus making the demand
for the items interdependent, it refers to which type of demand?
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