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MNM2604 MCQ ASSIGNMENT 4 2023 ANSWERS
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MNM2604 ASSIGNMENT 4 2023DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE
FRAMEWORK IS NOT PREPARED NOR APPROVED BY UNISA, RATHER
REPRESENTS A POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH
THEORY OF MNM2604. THIS FRAMEWORK IS ONLY INTENDED TO ASSIST
STUDENTS IN GETTING STARTED WITH THEIR ASSIGNMENT, AND IN NO CASE
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PASSMATE TUTORIALS 0612621185/0717513144/0680538213
, MNM2604 ASSIGNMENT 4 2023
Which ONE of the following is NOT a criterion Toyota can use to evaluate Continental
Tyres as a supplier?
a.
Reputation
b.
Supply capacity
c.
Customer service
d.
Environmental impact
Which ONE of the following statements is INCORRECT regarding the marketing practice
of B2B and B2C markets?
a.
Formal market research is done less in the case of B2B organisations compared to B2C
markets.
b.
More sophisticated market segmentation techniques are used by B2B marketers
compared to B2C markets.
c.
B2B organisations are more inclined to sell “system solutions” and B2C “product
solutions”.
d.
Promotional campaigns are more targeted at specific customers than is the case with
B2C businesses.
Deciding which products or business to grow in the market and which should be
maintained or harvested, is part of which dimension of the business strategy?
PASSMATE TUTORIALS 0612621185/0717513144/0680538213
, MNM2604 ASSIGNMENT 4 2023
a.
The synergy strategy
b.
The investment strategy
c.
The innovation strategy
d.
The business level strategy
Rhulani is the owner of Rent-A-Party, a business that rents out children’s party items,
such as jumping castles, party costumes, cutlery, tents, chairs and other items. Rhulani
always ensures that his business fulfils customer requests, such as special themes,
colours and other kid-related items. This is an example of which service quality
dimension?
a.
Responsiveness
b.
Tangibles
c.
Reliability
d.
Assurance
PASSMATE TUTORIALS 0612621185/0717513144/0680538213
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