Summary McQuails Mass Communication Theory 002 updated version with complete solution
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Course
Introduction to Communication Science
Institution
Introduction To Communication Science
Summary McQuails Mass Communication Theory 002 updated version with complete solution
Summary McQuails Mass Communication Theory 002 updated version with complete solution
McQuail´s mass communication theory
1. Diffusion: The process of spread of a feature or trend from one
place to another over time
2. Socialization: The general process of social formation of the young
under the influence of the
so-called agencies of socialization - traditionally the family,
neighborhood, school and
religion, and now mass media.
3. Sensationalism: The use of exciting or shocking stories or
language at the expense of accuracy, in order to provoke public
interest and excitement.
4. Fragmentation: The process of something breaking or being
broken into small or separate parts.
5. Framing: The way in which news content is shaped and
contextualized.
6. Objectivity: Treating facts without influence from personal
feelings or preju dices.
7. Propaganda: The process of deliberately attempting to
influence collective behavior
and opinion.
8. Public opinion: The collective views of a significant part of the
public.
9. Public: As a noun it refers to the general body of free citizens of a
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