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Summary Strategie
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This is a whole summarized document of 'strategie' for matric business students
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StrategieёFormulering van strategieё....................................................................................................................2
Definisie van ‘n strategie................................................................................................................2
Bepaal ‘n strategiese rigting..............................................................................................................2
Ontwikkel strategiese doelwitte........................................................................................................2
Ontleed eksterne/interne omgewing in terme van uitdagings..........................................................2
SSGB-ontleding:.............................................................................................................................3
PESTLE / Pestwo -ontleding:..........................................................................................................3
PORTER SE 5 MAGTE:.....................................................................................................................5
ONTWIKKEL STRATEGIEË OP UITDAGINGS:....................................................................................7
Implementering van strategieё.............................................................................................................8
Soort besigheidstrategieё..................................................................................................................9
Integrasie-strategieë:.....................................................................................................................9
Intensiewe strategieë:...................................................................................................................9
Diversifikasie strategieё:..............................................................................................................10
ANDER STRATEGIEË:....................................................................................................................12
Evaluering van strategieё....................................................................................................................13
Vereistes vir doeltreffende strategieё.........................................................................................13
Stappe volgens evaluering...........................................................................................................13
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, Formulering van strategieё
Definisie van ‘n strategie
'n Strategie is 'n langtermyn-aksieplan om 'n doel te bereik.
'n Strategie is 'n plan van aksie om 'n geleentheid aan te spreek of om 'n probleem op te los.
Die onderneming benodig 'n strategie om sy visie en missie te bereik.
Bepaal ‘n strategiese rigting
Bestaan gewoonlik uit ‘n visiestelling en missiestelling.
Opsie 1
'n Duidelike visie, 'n missiestelling en meetbare / realistiese doelstellings in plek hê.
Identifiseer geleenthede / swakhede / sterkpunte / bedreigings deur
omgewingsverkenning / situasie-analise uit te voer.
Gereedskap beskikbaar vir omgewingsverkenning kan 'n SWOT-analise / Porter se Vyf
magte-model / PESTWO-analise / industriële analiseinstrumente insluit.
Formuleer alternatiewe strategieë om op die uitdagings te reageer. (Dit behels verskillende
soorte sakestrategieë)
Ontwikkel ('n) aksieplan (te), insluitend die take wat gedoen moet word / sperdatums wat
nagekom moet word / hulpbronne wat aangekoop moet word, ens.
Implementeer geselekteerde strategieë deur dit aan alle belanghebbendes te
kommunikeer / die onderneming se bronne te organiseer / personeel te motiveer.
Evalueer / monitor / meet strategieë deurlopend om regstellende stappe te neem.
Opsie 2
Hersien die visiestelling.
Ontleed / ondersoek die missiestelling.
Doen 'n omgewingsanalise met behulp van modelle soos PESTWO / Porter / SWOT.
Formuleer 'n strategie soos 'n verdedigings- / afleggingsstrategie.
Implementeer 'n strategie deur 'n patroon soos 'n aksieplan te gebruik.
Die geïmplementeerde strategie beheer / evalueer / monitor om die leemtes / afwykings in
die implementering te identifiseer.
Doen regstellende stappe om te verseker dat doelstellings / doelstellings bereik word.
Ontwikkel strategiese doelwitte
‘n Stel strategiese doelwitte (aksieplanne) word uit die visie- en missiestellings ontwikkel
Belangrik dat aksieplanne volgens SMARTER-beginsels opgestel word.
Toepassing van SWOT-analise / PESTWO / Porter's Five Forces / omgewingskandering van
die besigheidsomgewings.
Formuleer strategieë om doelwitte te bereik / ontwikkel meetbare strategiesedoelstellings /
doelstellings.
Implementeer strategieë met behulp van aksieplanne, ens.
Evaluering van strategieë / Vergelyk die verwagte prestasie met die werklike.
Prestasie / meet besigheidsprestasie om die redes vir afwykings te bepaal en hierdie redes
te ontleed, ens.
Ontleed eksterne/interne omgewing in terme van uitdagings
Die stap ontleed nie eksterne en interne omgewing van ‘n besigheid.
Die doel hiervan is om geleenthede en bedreigings te identifiseer.
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