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Summary Multimodal Communication: Everything You Need to Know for the Exam $5.77
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Summary Multimodal Communication: Everything You Need to Know for the Exam

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This document contains all information needed for the Multimodal Communication exam. It has all relevant concepts (so all concepts that will be in the exam) explained. From what a communicative situation is, to how to caracterize a canvas and how to be able to make a full coherent multimodal analys...

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  • June 19, 2023
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Multimodal

Communication situation or not?




material regularities (pixels with colors, images, and ink on paper, written
language/numbers)

community of users (where, postal senders)

shared knowledge/interpretation scheme (numbers indicate value or representation
of handwashing)

Analysis
Usually, we need 3 aspects:




Multimodal 1

, the semiotic modes (expressive forms)

the communicative situation

genre

So for the semiotic modes: spatial arrangement (if we talk about the subway or people's
position in a theater as a canvas), spoken/written language, moving images, sound,
music, animation, title, colors, figures, layout, graphics, diagrams, logos, the
combination of the modes, shapes/forms, typography, bare code - they create meaning
together, not separately, a submode of a photo could be the arrangement of objects in
it/perspective - subjective/objective


So for the communicative situation/canvas:

extra-diegetic, externalized, distance VS. diegetic, immersed, involved:

static or dynamic? → representation in time

2D or 3D? → representation in space

permanent or fleeting (skipping slides, conversations)? → transience

observer or participant? → role

canvas:

linear - the text in this case tries its hardest just to appear as a linear string
of items, reading/listening

micro-ergodic - composition (ikea flyer), not a fixed way of achieving the
composition pag 115

immutable ergodic - both 2D and 3D micro-ergodic materials to participate
(online catalog, Wikipedia page)

mutable ergodic - reader/viewer/user/player may themselves alter the
organization or content of the text, f2f interactions




Multimodal 2

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