Summary Multimodal Communication: Everything You Need to Know for the Exam
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Course
Multimodal Communication (LCX017P05)
Institution
Rijksuniversiteit Groningen (RuG)
This document contains all information needed for the Multimodal Communication exam. It has all relevant concepts (so all concepts that will be in the exam) explained. From what a communicative situation is, to how to caracterize a canvas and how to be able to make a full coherent multimodal analys...
material regularities (pixels with colors, images, and ink on paper, written
language/numbers)
community of users (where, postal senders)
shared knowledge/interpretation scheme (numbers indicate value or representation
of handwashing)
Analysis
Usually, we need 3 aspects:
Multimodal 1
, the semiotic modes (expressive forms)
the communicative situation
genre
So for the semiotic modes: spatial arrangement (if we talk about the subway or people's
position in a theater as a canvas), spoken/written language, moving images, sound,
music, animation, title, colors, figures, layout, graphics, diagrams, logos, the
combination of the modes, shapes/forms, typography, bare code - they create meaning
together, not separately, a submode of a photo could be the arrangement of objects in
it/perspective - subjective/objective
So for the communicative situation/canvas:
extra-diegetic, externalized, distance VS. diegetic, immersed, involved:
static or dynamic? → representation in time
2D or 3D? → representation in space
permanent or fleeting (skipping slides, conversations)? → transience
observer or participant? → role
canvas:
linear - the text in this case tries its hardest just to appear as a linear string
of items, reading/listening
micro-ergodic - composition (ikea flyer), not a fixed way of achieving the
composition pag 115
immutable ergodic - both 2D and 3D micro-ergodic materials to participate
(online catalog, Wikipedia page)
mutable ergodic - reader/viewer/user/player may themselves alter the
organization or content of the text, f2f interactions
Multimodal 2
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