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Test Bank for Marketing Research, 12th Edition by Carl McDaniel $29.49
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Test Bank for Marketing Research, 12th Edition by Carl McDaniel
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Test Bank for Marketing Research 12e 12th Edition by Carl McDaniel, Roger Gates. ISBN 6310. Full Chapters test bank included 1 Steps in Creating Market Insights and the Growing Role of Marketing Analytics 1 Marketing Research and Developing Market Insights 1 Marketing Research Defined 2 ...

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  • June 20, 2023
  • 256
  • 2021/2022
  • Exam (elaborations)
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  • MKT223
  • MKT223

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Chapter 1 Testbank


Chapter 1: The Role of Marketing Research in Management
Decision Making

Multiple Choice


1. Which of the following is not part of the definition of marketing research?

a. Planning for data collection
b. Collecting data
c. Analysis of data relevant to marketing decision
d. Deciding on how relevant the data is to the marketing decision
e. Communication to management

Answer: d


2. Marketing research can be viewed as playing three functional roles. Which of the
following is not one of those roles?

a. Budgeting
b. Descriptive
c. Diagnostic
d. Predictive

Answer: a


3. What is the descriptive function of marketing research?

a. The gathering and presentation of statements of fact.
b. The planning, collection, and analysis of data relevant to marketing decision
making and the communication of the insights to management.
c. The explanation of data or actions.
d. Specification of how to use descriptive and diagnostic research to predict the
results of a planned marketing decision.
e. None of the above.

Answer: a




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