Summary
Summary WJEC Criminology UNIT 1: AC 2.2
- Course
- Institution
The exact notes that helped me achieve 97/100 on the assessment, I hope they're helpful. Please do not copy as it could harm your own set of work.
[Show more]
Seller
Follow
enloo
Reviews received
Content preview
AC 2.2- Evaluate the effectiveness of media used incampaigns for change [15 marks]
Social media
Bringing change or awareness about a cause through the use of social media, by
posting or sharing ones thought about a particular event or issue. Social media for
over a decade has allowed easier and simpler access to important issues, whether
that be from the past or present.
Strengths
In the past social media has allowed the rise in awareness for issues occurring in the
world that don’t receive a lot of public attention. Social media is a good method for
organisations to reach out to the public and share links to donation sites. In 2014, the
ASL Ice Bucket challenge was a fun trend for Instagram and YouTube accounts, this
initially led to a raise of £100 million pounds. With online activism/ campaigning on
the rise, social media users are able to get information quickly about global issues. It
has become ‘trendy’ to carry around reusable straws and water bottles, and ideas
like thrift hopping and vegetarianism are becoming more popular with adolescents.
The power of social media exists in its ability to spread information quickly, posts can
start conversation about what is going on in the world, or at least get people thinking
about what their stance is on certain issues.
One of the biggest advantages of social media campaigning is the ability to connect
with a large community and potentially globalise campaigns. It offers instant
connectivity to a potentially huge audience to spread messages and campaigns and
social media platforms like Facebook and Twitter allow disparate groups to mobilise
faster than ever before. Beyond this, it also enables anyone with access to the
internet to have a platform for their voice.
Weaknesses
Social media can also be harmful in the sense that many people share stories on a
topic without really knowing the facts behind the issues, and this lack of
understanding often leads to the spread of fake news. Despite its advantages, social
media's extensive network of communication can give rise to some rather divisive
views. People frequently become villainised due to the collective acts of their group.
Confirmation bias is the tendency to only consider data that confirms our views.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller enloo. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.32. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79271 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now