Plan van aanpak - Strategisch sales & marketing scriptie
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Course
Afstudeerscriptie
Institution
Hogeschool Utrecht (HU)
Plan van aanpak voor het schrijven van een succesvolle scriptie. Met dit plan van aanpak als leidraad voor de lay-out en inhoud kun je een GO behalen. Plan van aanpak met in een keer een GO, ruime voldoende.
VR Expert
Een onderzoek naar de omzetpotentie van softwarelicenties
Jim van Diete
1745714
Hogeschool Utrecht
VR Expert
Martijn Gregoire
Utrecht, 14-2-2022
Versie 1
,Voorwoord
Ter afronding van de opleiding commerciële economie aan de Hogeschool Utrecht schrijf ik een
onderzoek. Dit onderzoek zal het laatste onderdeel zijn van mijn opleiding.
2
, Inhoud
Voorwoord.............................................................................................................................................. 2
1. Inleiding tot VR Expert........................................................................................................................ 4
1.1 Wat is VR Expert?........................................................................................................................ 4
1.2 Missie............................................................................................................................................ 4
1.3Activiteiten VR Expert.................................................................................................................... 4
1.4 Treacy&Wiersema........................................................................................................................ 5
1.5 Organisatiestructuur..................................................................................................................... 6
2. Aanleiding........................................................................................................................................... 7
2.1 De zes W's.................................................................................................................................... 8
2.1.1 Wat is het probleem?............................................................................................................. 8
2.1.2 Wie heeft het probleem?........................................................................................................ 8
2.1.3 Wanneer is het ontstaan?...................................................................................................... 8
2.1.4 Waarom is het een probleem?...............................................................................................8
2.1.5 Waar doet het probleem zich voor?.......................................................................................8
2.1.6 Wat is de aanleiding?............................................................................................................. 8
2.2 Gewenste situatie......................................................................................................................... 9
3. Probleemstelling................................................................................................................................. 9
4. Onderzoeksdoelstelling...................................................................................................................... 9
5 Deelvragen........................................................................................................................................ 10
6. Onderzoeksopzet.............................................................................................................................. 12
6.1 Desk en Field research............................................................................................................... 12
6.2 Voorlopige hoofdstukindeling...................................................................................................... 13
6.3 betrouwbaarheid, validiteit en representativiteit..........................................................................14
7. Afbakening en Planning.................................................................................................................... 14
7.1 Afbakening.................................................................................................................................. 14
7.2 Planning...................................................................................................................................... 15
8. Afkortingen &Definities..................................................................................................................... 15
Bibliografie............................................................................................................................................ 16
Bijlage................................................................................................................................................... 17
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