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Praktijkopdracht CCM Imed
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Praktijkopdracht CCM Imed. Beoordeeld met een 7
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1,Inhoudsopgave
Inleiding........................................................................................................................................................ 3
Hoofdstuk 1: Gewenste bedrijfsidentiteit....................................................................................................... 4
Hoofdstuk 1.1: Persoonlijkheid.............................................................................................................................4
Hoofdstuk 1.2: Gedrag.........................................................................................................................................4
Public Affairs:........................................................................................................................................................4
Crisis communicatie.............................................................................................................................................5
Financiële communicatie:.....................................................................................................................................6
Arbeidscommunicatie...........................................................................................................................................6
Conclusie:.............................................................................................................................................................6
Hoofdstuk 1.3: Symboliek.....................................................................................................................................7
Hoofdstuk 1.4: Communicatie..............................................................................................................................8
Hoofdstuk 2: Huidige imago......................................................................................................................... 10
Hoofdstuk 2.1: Social Media Analyse.................................................................................................................10
Hoofdstuk 2.2: Artikelen uit de pers...................................................................................................................10
Hoofdstuk 2.3: Ranglijsten.................................................................................................................................14
Hoofdstuk 2.4: Totale imago..............................................................................................................................14
Hoofdstuk 3: Conclusie hoofdstuk 2............................................................................................................. 16
Hoofdstuk 5: Belangrijkste publieksgroepen................................................................................................. 18
Hoofdstuk 6: Belangrijkste communicatievraagstukken................................................................................19
Literatuurlijst............................................................................................................................................... 20
2
, Inleiding
Het vak CCM houdt zich bezig met de communicatie die bedrijven voeren. Communicatie is van groot
belang binnen een organisatie.
Dit rapport wordt geschreven over het bedrijf iMed Medical Istanbul. iMed Istanbul is een
internationaal bureau dat gespecialiseerd is in cosmetische en ethische operaties (About us, z.d.).
Deze operaties worden uitgevoerd met de nieuwste technologie. De doelgroep van iMed zijn vooral
patiënten uit Europese en Arabische landen.
3
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